Q: Please rate the following items according to your prediction of how significantly each will affect your institution in 2015. |
Overall Rating |
Rank Order at … |
Rank Order According to … |
Private Institutions |
Public Institutions |
Enrollment Officers |
Marketing Officers |
College Presidents |
Perceptions of value and affordability (willingness to pay) |
4.60 |
#1 |
#8 |
#1 |
#1 |
#2 |
Families’ economic hardship (ability to pay) |
4.47 |
#2 |
#13 |
#2 |
#4 |
#1 |
Competition from peer institutions |
4.25 |
#3 |
#16 |
#3 |
#3 |
#9 |
Demand for evidence of successful outcomes |
4.23 |
#4 |
#6 |
#4 |
#2 |
#3 |
Negative publicity about the expense/ROI of college |
4.11 |
#5 |
#3 |
#5 |
#5 |
#6 |
Increase in institutional expenses |
4.05 |
#7 |
#12 |
#6 |
#6 |
#7 |
Sustainability of financial aid discounting model |
4.04 |
#6 |
#5 |
#7 |
#7 |
#4 |
Expectation of targeted (personalized and relevant) communication |
3.96 |
#8 |
#7 |
#8 |
#9 |
#5 |
Changing demographics (ethnicity) |
3.91 |
#9 |
#1 |
#9 |
#10 |
#12 |
Insufficient net tuition revenue |
3.88 |
#10 |
#2 |
#10 |
#8 |
#8 |
Low endowment and/or insufficient contribution revenues |
3.61 |
#11 |
#9 |
#12 |
#11 |
#10 |
Government calls for accountability/oversight |
3.56 |
#12 |
#11 |
#11 |
#14 |
#11 |
Expectation of transparency and loss of message control |
3.50 |
#14 |
#10 |
#14 |
#12 |
#13 |
Competition from other sectors (may include two-year colleges, for-profits, online providers, etc., as relevant) |
3.49 |
#13 |
#15 |
#13 |
#13 |
#14 |
Demand for pre-professional course offerings |
3.27 |
#15 |
#4 |
#15 |
#15 |
#16 |
Changing demographics (adult students) |
2.75 |
#16 |
#14 |
#16 |
#16 |
#15 |