Brendan Mayer, Author at The Lawlor Group

Trends in Digital Marketing for Higher Education

January 2016 in Smarketplace /by Brendan Mayer

User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.

TCU’s New Online Viewbook Launches

August 2015 in Smarketplace /by Brendan Mayer

We collaborated with TCU to design a contemporary digital experience that blends video, photos, infographics, and social media in a responsive, single-page microsite.

4 Best Practices for Iterative Website Redesigns

June 2015 in Smarketplace /by Brendan Mayer

Colleges are finding that a targeted “refresh” of a critical website landing page or section represents a more nimble way to keep up with rapidly-changing web standards and user expectations.

Tips and Tools for a New Era of Lead Generation

November 2014 in The Lawlor Review /by Brendan Mayer

A look at emerging models for generating inquiries in a stealth marketplace.

HighEdWeb Meets Portlandia

October 2014 in Smarketplace /by Brendan Mayer

The HighEdWeb 2014 conference took place in Portland, Oregon, and the city’s earnest quirkiness was the perfect backdrop for its overarching themes: authenticity, honesty, and getting real.

Seven Steps Toward More Effective Financial Aid Websites

April 2014 in The Lawlor Review /by Brendan Mayer

Institutions’ financial aid websites have become a key touchpoint during the recruiting process. We examine some best practices among them.

The Year in Review: Is Uncertainty the New Normal?

November 2013 in The Lawlor Review /by Brendan Mayer

In our conversations with senior enrollment management professionals about the past year’s recruiting cycle, the greatest trend seemed to be unpredictability.

Attract, Engage, Delight: Inbound Marketing for Higher Education

May 2013 in The Lawlor Review /by Brendan Mayer

Higher education marketers now must attract qualified prospects to their institutions via open conversations. Welcome to the world of inbound marketing.

Content Strategy: A Path to More Compelling Content

October 2012 in The Lawlor Review /by Brendan Mayer

How colleges and universities can cut through the online clutter with targeted, engaging, and strategic content for their various audiences.

Andrew Delbanco on Purpose

June 2012 in Interviews & Speakers, The Lawlor Review /by Brendan Mayer

Andrew Delbanco, director of American studies at Columbia University, spoke at The Lawlor Group’s 2012 Summer Seminar.

The Role of Product in the Higher Education Marketing Mix

April 2012 in The Lawlor Review /by Brendan Mayer

The original 4 P’s of the marketing mix have largely stood the test of time, but the digital revolution and other emerging marketplace forces are calling into question their continued viability.

About Brendan Mayer

Entries by Brendan Mayer