User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.
Author Archive for: Brendan
About Brendan Mayer
Brendan Mayer is director of digital strategy at The Lawlor Group.
Entries by Brendan Mayer
We collaborated with TCU to design a contemporary digital experience that blends video, photos, infographics, and social media in a responsive, single-page microsite.
Colleges are finding that a targeted “refresh” of a critical website landing page or section represents a more nimble way to keep up with rapidly-changing web standards and user expectations.
A look at emerging models for generating inquiries in a stealth marketplace.
The HighEdWeb 2014 conference took place in Portland, Oregon, and the city’s earnest quirkiness was the perfect backdrop for its overarching themes: authenticity, honesty, and getting real.
Institutions’ financial aid websites have become a key touchpoint during the recruiting process. We examine some best practices among them.
In our conversations with senior enrollment management professionals about the past year’s recruiting cycle, the greatest trend seemed to be unpredictability.
Higher education marketers now must attract qualified prospects to their institutions via open conversations. Welcome to the world of inbound marketing.
How colleges and universities can cut through the online clutter with targeted, engaging, and strategic content for their various audiences.
Andrew Delbanco, director of American studies at Columbia University, spoke at The Lawlor Group’s 2012 Summer Seminar.
The original 4 P’s of the marketing mix have largely stood the test of time, but the digital revolution and other emerging marketplace forces are calling into question their continued viability.