In our back-to-back surveys, results indicate that market pressures are turning up the heat on presidents of independent colleges.
Author Archive for: carolea
About Carole Arwidson
Carole Arwidson is vice president and director of market research at The Lawlor Group.
Entries by Carole Arwidson
Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.
Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.
If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.