The business of higher education is creating lots of consternation and uncertainty for everyone on college and university campuses, and particularly enrollment professionals.
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About John Lawlor
John Lawlor is the founder of and principal at The Lawlor Group.
Entries by John Lawlor
This month we’re serving up a few morsels from higher education industry commentators to feed your edupreneurial thinking and foster psychological resilience.
Several market forces are converging to pressure the student recruitment efforts of colleges and universities, resulting in increased competition for enrollment.
The top-of-mind prompt “What now?” can facilitate edupreneurial ideas and solutions for creating differentiation and providing genuine value-added experiences.
If colleges, universities, and leadership choose to be blindsided by the prevalence of prestigious assessment, then enrollment and revenues will atrophy.
For colleges and universities that are engaged in innovation, three marketing functions can reinforce continuous improvement.
The theme of this year’s Summer Seminar, “The Power of DO: Market Insights That Foster More Doing,” focused on informing action and inspiring it.
Hearing from branding guru Scott Bedbury was a highlight for the private higher education senior administrators who attended Summer Seminar.
Gallup data presented at Summer Seminar indicate that alumni who feel engaged at work are also more likely to feel their college degree was worth it.
Market-smart insights delivered across three sessions at Summer Seminar covered the economic, demographic, and financial forces impacting private higher education.
The theme for this year’s Summer Seminar, “The Power of DO: Market Insights That Foster More Doing,” is gaining momentum from the ground level to the board level within college and university communities.
Published tuition prices already keep many people away, but many more students and families are even balking at the discounted net price. The consternation is contagious.