Our “Trends for 2019” examines three attitudes of prospective students that point independent colleges and universities toward how they should express their value.
Author Archive for: John
About John Lawlor
John Lawlor is the founder of and principal at The Lawlor Group.
Entries by John Lawlor
2019 is another chapter in my Book of Life, and I wanted to share with you some news about the newest chapter.
We examined the attitudes of prospective students and their families that are requiring independent colleges and universities to adjust how they express their value.
Colleges and universities that actively create campus cultures of discussing, discerning, and doing will have a greater likelihood of thriving.
A theme of the sidebar conversations at NACAC was growing frustration with the lack of empathetic understanding about all that enrollment management face in their efforts to recruit students.
Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.
Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.
Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.
Private colleges presidents are more likely to come from outside of higher education than public college presidents, as two surveys seem to indicate.
Senior leadership still hesitates to think and act differently—even though market conditions necessitate it.
The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.
The list of dynamic thought leaders sharing their informed insights during “Liberal Arts Illuminated” goes on and on.