’Tis the season not only for reflecting on the past year’s challenges and successes, but also for planning ahead.
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Just because a plan is feasible doesn’t necessarily mean it’s advisable. Colleges and universities must answer not only “Can we do it?” but also “Should we do it?”
To counter Americans’ waning trust in higher ed, a college must deliver integrated guidance from the start of the admissions process through to graduation.
Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.
Tactics and channels to hook an audience’s interest are ever-changing, but a strategy based on the overlap of user needs and institutional objectives is what really guides digital content marketing efforts.
Better connections at multiple levels will be required to counteract the dominant marketplace narrative that college costs too much.
Marketplace intelligence delivered at Summer Seminar revealed why “business as usual” won’t suffice for private institutions today.
Exactly how the educational experience is relevant to their lives beyond graduation should be made much more apparent to prospective and current students.
Even among colleges and universities that traditionally do not fill their class by May 1, it’s still a milestone date for assessing what can seem like a bleak outlook.
Marketplace realities are pressuring colleges and universities to move beyond incremental adjustments and instead make operational transformations.
Most private colleges and universities need to explore different paths now so they can detour around the marketplace roadblocks they’re approaching.
Our designs for Washington & Lee, Birmingham-Southern, Walsh, and Providence received Gold awards in national advertising competitions.