Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.
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It’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.
We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.
Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.
This year our annual trends report points to three main factors families consider as they calculate a college’s value: price, quality, and outcomes.
Prospective students and families calculate a college’s value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.
Prospective students and their families search not only for the best college experience they can afford, but also for what it continues to give them as graduates.
Who are the early filers of the FAFSA? Are they also the Early Decision/Action applicants? Are students and families viewing these early processes like a gold rush?
As families weigh the value propositions of various colleges and universities, those institutions have a responsibility to be forthcoming about real cost, quality, and outcomes.
For better or worse, prospective students and families rely on rankings to measure quality. But colleges can reclaim their own value narrative.
Colleges and universities must conduct institutional research that allows for data-driven decisions about quality, cost, and outcomes.
This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.