While the Halloween season is a wonderful celebration of fantasy, masks, and disguises, today’s higher education marketplace craves realism, authenticity, and transparency on the part of colleges and universities.
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Issues of Lawlor Focus are collaboratively authored by consultants at The Lawlor Group.
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Unprecedented anxiety and consternation were in evidence among the admissions professionals in attendance at this year’s NACAC annual conference, regarding the strains of the enrollment management job—so much so that there’s the very real possibility of a human capital crisis.
Sensitivity to the published price of colleges and universities is becoming a major marketplace force. Here are four reasons the high tuition/high discount model that predominates in higher education has become so problematic.
It’s a new budget year for many institutions, a cue for senior administrators to move forward with market-savvy solutions for sustainable success. Such solutions will need to be the right fit for the institution in many respects.
Speakers from both inside and outside the industry explored circumstances in the higher education marketplace that are making change a necessity, relating both a high-level view of the market landscape and a ground-level view of how colleges and universities are responding to it.
Consumers in the higher education marketplace have become more prudent about investigating the return on investment they will get from a college degree. But unfortunately, recent college graduates are finding “a yawning gulf between new grad job expectations and reality” upon graduation.
Institution-specific research is much more actionable than secondary research in informing strategic decision-making about the educational experiences (products) a college offers, as well as how to position its offerings when marketing them.
A common narrative in the recent a deluge of mainstream media articles reporting the concerns of the college-bound involves both anguish and discernment on the part students and families who are selecting a college.
In measuring how well a college is fulfilling its mission and providing a worthwhile return on investment, this standard could take hold in the near future: alignment between student learning and job-relevant competencies.
As we do each January, The Lawlor Group offers this summary of trends in the higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.
Our earliest interview for The Lawlor Review, published in the Spring 1993 issue and reprinted here, featured Peter Drucker, arguably the most influential management theorist of the 20th century. His thoughts two decades ago on tuition discounting still resonate in today’s higher education marketplace.