Corey Seemiller

Corey Seemiller on Gen Z

Typical characteristics and motivators of members of Generation Z (those born between 1995 and 2010) were revealed by Dr. Corey Seemiller, co-author of Generation Z Goes to College and an assistant professor at Wright State University, when she spoke at our Summer Seminar in 2016. Among her research insights about Gen Z: They are growing up in an era of creative entrepreneurship as they see people’s side hobbies become revenue-generating, so their jobs are going to be largely self-created. They view themselves as loyal, thoughtful, responsible, compassionate, determined, and open-minded. They prefer to observe before doing, so they like demonstrations of how to do things. And they are more pragmatic than the Millennials—perhaps as an influence of their Gen X parents, whom they regard as co-pilots rather than helicopter parents.