How to Demonstrate College Value

This month’s CASE Currents article, “Show Your Worth,” is chock-full of advice about how colleges can demonstrate their value.

In describing how institutions are highlighting career preparation, job placement, value, and return on investment in an effort to counter concerns over student debt, rising tuition, and the perceived high costs of higher education, the article includes a few examples and tips for higher education marketers:

Provide public access to survey data about the employment and graduate school outcomes of recent graduates, as does Lawlor client St. Olaf College, along with American University and Denison University.

Demystify costs, as Lawlor client Concordia University St. Paul has done with its tuition reset, along with Colorado State University, Ithaca College, and University of Findlay via their own cost transparency initiatives.

Offer cost savings, such as Lawlor client Thomas College does with its three-year degree programs and tuition guarantee and Grand Valley State University with its tuition grant for graduating within four years.

Be “edupreneurial,” as our very own John Lawlor advises in the article’s conclusion: “Future success will be shaped by institutions that consider new possibilities and ideas building off their brand strengths, not just doing something because it is a trend. Public and private schools, small and big, all have challenges—and opportunities.”