Getting Around Higher Ed Industry Roadblocks

Most private colleges and universities need to explore different paths now so they can detour around the marketplace roadblocks they’re approaching.

Private Higher Ed Trends for 2018

Demographic, economic, and technological trends are requiring private colleges and universities to answer five questions.
Illustration of business person lassoing a floating light bulb

A Salute to Edupreneurial Thinking

As 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.
Illustration of business person holding a giant slice of pie

Private College Trustees Favor Business Model Change

Most trustees of private colleges and universities believe the business model needs to change if an institution wants to hang on to its market share.
Illustration of business person on a circus high wire

Balancing Acts in the Higher Ed Marketplace

The players on each side of the higher education marketplace are trying to balance their risks and rewards.

Tuition Resets: When and Why They Work

Because a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.

When Price Eclipses Value

Amid growing evidence of a price ceiling and public skepticism of higher education’s worth, colleges and universities must work to prevent a value eclipse.
illustration of a birthday cake with candles

Insights Spanning 30 Years of Market Intelligence

An eduprenuerial spirit propels The Lawlor Group in delivering insightful analysis of evolving market conditions and thought leadership for intelligent marketing solutions.
Illustration of three people standing underneath a magnifying glass

The Roles of Accountability and Assessment in a College’s Value Proposition

It’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.
Illustration of people rolling out a red carpet

Affordability Concerns Reshape Private Colleges’ Competitive Landscape

Welcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.

Five Drivers of Price Sensitivity in Higher Education

Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.

Show Me the Green

It’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.