/wp-content/uploads/2018/03/paths.jpg 2100 1686 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2020-04-23 04:16:552020-04-23 21:21:55Make a Calculated Pivot
Everyone associated with colleges and universities today is facing a marketplace situation that is a catalyst for creating innovative and relevant…
/wp-content/uploads/2018/04/IZI0005978.jpg 1600 1124 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2020-03-17 17:04:582020-03-17 17:20:13Now Is the Time to Think Differently
Traditionally the month of March has brought to mind themes that motivate everyone to be positive about the light at the end of the tunnel. Colleges…
/wp-content/uploads/2017/03/IZI0005968-e1489762659758.jpg 1480 1171 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2020-02-21 16:51:072020-02-21 19:55:17Hearts and Minds in the Higher Ed Marketplace
February is often associated with the passion of our hearts and the fulfillment that comes with engaging in such meaningful work as serving higher…
/wp-content/uploads/2014/11/IZI0005964.jpg 1600 1264 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2020-01-24 00:10:262020-01-24 00:10:26New Year Brings New Opportunities for Higher Ed
Now is the time for real innovative, edupreneurial thinking and doing that creates distinction and enhances value.
/wp-content/uploads/2019/12/ImageZoo_BUL0088_WebResMedium-copy.jpg 280 222 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-12-20 03:00:312019-12-20 03:00:31Market-Smart Thinking for Moments of Trepidation
The business of higher education is creating lots of consternation and uncertainty for everyone on college and university campuses, and particularly enrollment professionals.
/wp-content/uploads/2017/11/IZI0005972.jpg 2100 1684 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-11-25 17:05:062019-11-26 01:15:49Food-for-Thought Insights Worth Digesting
This month we’re serving up a few morsels from higher education industry commentators to feed your edupreneurial thinking and foster psychological resilience.
/wp-content/uploads/2017/09/ImageZoo_BUL0239_WebResMedium.jpg 280 224 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2019-10-23 15:09:082019-10-23 15:09:21Higher Ed Ingenuity: Delivering Treats Without Tricks
As they adjust to increased competition within the industry, higher education institutions will need to successfully operationalize new ideas to ensure the benefits to students are authentic.
/wp-content/uploads/2019/09/IZI0005963.jpg 2100 1664 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-09-20 18:41:552019-09-20 18:41:55Competition for College Students Intensifies
Several market forces are converging to pressure the student recruitment efforts of colleges and universities, resulting in increased competition for enrollment.
/wp-content/uploads/2019/08/Fotosearch_bul0266.jpg 464 376 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-08-22 15:44:322019-08-22 15:44:32“What Now?” Colleges and Universities Ask
The top-of-mind prompt “What now?” can facilitate edupreneurial ideas and solutions for creating differentiation and providing genuine value-added experiences.
/wp-content/uploads/2015/06/IZI0005976.jpg 2100 1662 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-07-25 16:55:082019-07-25 16:55:08Marketing's Role in Continuous Improvement for Higher Ed
For colleges and universities that are engaged in innovation, three marketing functions can reinforce continuous improvement.
/wp-content/uploads/2017/12/IZI0005967.jpg 2100 1663 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-06-20 14:56:532019-06-20 14:56:5310 Takeaways from Summer Seminar 2019
The theme of this year’s Summer Seminar, “The Power of DO: Market Insights That Foster More Doing,” focused on informing action and inspiring it.
/wp-content/uploads/2016/05/TLG_Focus_May2016_LowRes.jpg 280 226 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-05-23 14:34:082019-05-23 14:34:08Higher Education’s Price Creates Real Consternation
Published tuition prices already keep many people away, but many more students and families are even balking at the discounted net price. The consternation is contagious.