
Getting Around Higher Ed Industry Roadblocks
Lawlor FocusMost private colleges and universities need to explore different paths now so they can detour around the marketplace roadblocks they’re approaching.

Private Higher Ed Trends for 2018
Lawlor FocusDemographic, economic, and technological trends are requiring private colleges and universities to answer five questions.

A Salute to Edupreneurial Thinking
Lawlor FocusAs 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.

Private College Trustees Favor Business Model Change
Lawlor FocusMost trustees of private colleges and universities believe the business model needs to change if an institution wants to hang on to its market share.

Balancing Acts in the Higher Ed Marketplace
Lawlor FocusThe players on each side of the higher education marketplace are trying to balance their risks and rewards.

Tuition Resets: When and Why They Work
Lawlor FocusBecause a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.

When Price Eclipses Value
Lawlor FocusAmid growing evidence of a price ceiling and public skepticism of higher education’s worth, colleges and universities must work to prevent a value eclipse.

Insights Spanning 30 Years of Market Intelligence
Lawlor FocusAn eduprenuerial spirit propels The Lawlor Group in delivering insightful analysis of evolving market conditions and thought leadership for intelligent marketing solutions.

The Roles of Accountability and Assessment in a College’s Value Proposition
Lawlor FocusIt’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.

Affordability Concerns Reshape Private Colleges’ Competitive Landscape
Lawlor FocusWelcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.

Five Drivers of Price Sensitivity in Higher Education
Lawlor FocusPrice sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.

Show Me the Green
Lawlor FocusIt’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.