Illustration of data chart

Market Research That Enhances the Value Proposition

Colleges and universities must conduct institutional research that allows for data-driven decisions about quality, cost, and outcomes.

Illuminating the Value of the Liberal Arts

This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.

Informed Leadership of Private Higher Education

Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.

Rethinking Revenues in a Price-Sensitive Higher Ed Marketplace

Colleges and universities of all types are being forced to reshape their tuition revenue strategies due to price sensitivity.
Illustration of a balancing scale

Communicating Value to Enhance Admissions Yield

Value discussions supported with compelling evidence are a catalyst for persuading admitted students and their families to say “Yes” this month and enroll this fall.
Illustration of graph with upward trendily

Meeting Expectations for Return on the College Investment

With an improving labor market and wages finally climbing, expectations of successful job outcomes from earning a college degree are high.
Illustration of lighthouse

Achieving Brand Awareness in Higher Education

It's not easy to shine a brand beacon into the crowded marketplace for higher education—yet awareness breeds familiarity and favorability.

Private Higher Education Trends for 2016

As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment and marketing efforts during the coming year.
Illustration of buisnesswoman on prow of ship looking out for icebergs

Looking Back, Planning Ahead

This season is often a time for not only reflecting on the past year’s challenges and successes, but also looking ahead.
Five business people linking hands in a circle

Leveraging Collaboration to Deliver Value in Higher Education

Continuously improving a college's value and finding ways to communicate its relevance must be a collaborative effort.
Businessman standing atop giant gears that are out of alignment

Marketing Misalignment in Higher Education

Misalignment of aspirations and actualities can seize up the gears of a college’s marketing efforts.
Man flipping a giant light switch

The Tuition Reset: Strategic Initiative or Marketing Ploy?

A reset of the published tuition price can flip the switch on both marketplace perceptions and the institution’s business model.