Fiscal Consternation Is a Catalyst for Frugal Innovation

Concern about the sustainability of the existing higher education financial model is particularly acute when it comes to non-elite private institutions.

Key Data Points for Private Colleges from NSSE and Sallie Mae

From the vantage point of two comprehensive national surveys of the higher education landscape, our Lunch with Lawlor event focused on what they mean for private institutions.

Private Higher Education Trends for 2015

As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment efforts during the coming year.

Survey Results: Insights About Higher Education Marketplace Trends

What’s on the horizon in the higher education marketplace? We asked your opinion, and here’s what you said.

The Two Most Important Lists for a College to Appear On

Hint: It’s not U.S. News & World Report or Forbes. And it’s not LinkedIn, Niche, or anything else online.

Masks Are Only for Halloween

While the Halloween season is a wonderful celebration of fantasy, masks, and disguises, today’s higher education marketplace craves realism, authenticity, and transparency on the part of colleges and universities.

Mission Impossible for Chief Enrollment Officers?

Unprecedented anxiety and consternation were in evidence among the admissions professionals in attendance at this year’s NACAC annual conference, regarding the strains of the enrollment management job—so much so that there’s the very real possibility of a human capital crisis.

Four Big Problems with the Published Price of Colleges

Sensitivity to the published price of colleges and universities is becoming a major marketplace force. Here are four reasons the high tuition/high discount model that predominates in higher education has become so problematic.

Finding the Right Fit Isn’t Just for Students in Higher Ed

It’s a new budget year for many institutions, a cue for senior administrators to move forward with market-savvy solutions for sustainable success. Such solutions will need to be the right fit for the institution in many respects.

Summer Seminar Recap: Establishing Value During a Time of Disruption

Speakers from both inside and outside the industry explored circumstances in the higher education marketplace that are making change a necessity, relating both a high-level view of the market landscape and a ground-level view of how colleges and universities are responding to it.

National Benchmarks for Assessing Higher Education Value

Consumers in the higher education marketplace have become more prudent about investigating the return on investment they will get from a college degree. But unfortunately, recent college graduates are finding “a yawning gulf between new grad job expectations and reality” upon graduation.

What Matters in Higher Ed Marketing? It Helps to Ask

Institution-specific research is much more actionable than secondary research in informing strategic decision-making about the educational experiences (products) a college offers, as well as how to position its offerings when marketing them.