Businessman standing atop giant gears that are out of alignment

Marketing Misalignment in Higher Education

Misalignment of aspirations and actualities can seize up the gears of a college’s marketing efforts.
Man flipping a giant light switch

The Tuition Reset: Strategic Initiative or Marketing Ploy?

A reset of the published tuition price can flip the switch on both marketplace perceptions and the institution’s business model.

The Need to Think Differently for Higher Ed's Future

It will take “edupreneurial" thinking on the part of higher education leadership to unlock their institutions' potential to serve a changing marketplace.

Smart Investment in Higher Ed Outcomes

As higher education administrators invest in new programs, success will depend on their ability to align institutional resources with marketplace needs.

"Edupreneurial" Leadership for Private Colleges

Summer Seminar 2015 attendees gained strategic insights and learned techniques to proactively and innovatively lead their institutions in the midst of disruptive marketplace change.

What Do Admissions Deposits Portend for Yield?

Now is a time in the recruiting cycle when enrollment managers and senior leadership start wondering if the glass is half empty or half full.

The Power of Microsegmenting in Higher Education Recruitment

Pinpointing interested prospects is just half the battle. Fortunately, microsegmentation campaigns based on email analytics can engage students enough to prompt them into action.

Fiscal Consternation Is a Catalyst for Frugal Innovation

Concern about the sustainability of the existing higher education financial model is particularly acute when it comes to non-elite private institutions.

Key Data Points for Private Colleges from NSSE and Sallie Mae

From the vantage point of two comprehensive national surveys of the higher education landscape, our Lunch with Lawlor event focused on what they mean for private institutions.

Private Higher Education Trends for 2015

As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment efforts during the coming year.

Survey Results: Insights About Higher Education Marketplace Trends

What’s on the horizon in the higher education marketplace? We asked your opinion, and here’s what you said.

The Two Most Important Lists for a College to Appear On

Hint: It’s not U.S. News & World Report or Forbes. And it’s not LinkedIn, Niche, or anything else online.