What Matters in Higher Ed Marketing? It Helps to Ask

Institution-specific research is much more actionable than secondary research in informing strategic decision-making about the educational experiences (products) a college offers, as well as how to position its offerings when marketing them.

Students to Colleges: “Show Me the Value”

A common narrative in the recent a deluge of mainstream media articles reporting the concerns of the college-bound involves both anguish and discernment on the part students and families who are selecting a college.

“Alignment” as the Next Higher Education Frontier

In measuring how well a college is fulfilling its mission and providing a worthwhile return on investment, this standard could take hold in the near future: alignment between student learning and job-relevant competencies.

Private Higher Education Trends for 2014

As we do each January, The Lawlor Group offers this summary of trends in the higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.