Mission Impossible for Chief Enrollment Officers?

Unprecedented anxiety and consternation were in evidence among the admissions professionals in attendance at this year’s NACAC annual conference, regarding the strains of the enrollment management job—so much so that there’s the very real possibility of a human capital crisis.

Four Big Problems with the Published Price of Colleges

Sensitivity to the published price of colleges and universities is becoming a major marketplace force. Here are four reasons the high tuition/high discount model that predominates in higher education has become so problematic.

Finding the Right Fit Isn’t Just for Students in Higher Ed

It’s a new budget year for many institutions, a cue for senior administrators to move forward with market-savvy solutions for sustainable success. Such solutions will need to be the right fit for the institution in many respects.

Summer Seminar Recap: Establishing Value During a Time of Disruption

Speakers from both inside and outside the industry explored circumstances in the higher education marketplace that are making change a necessity, relating both a high-level view of the market landscape and a ground-level view of how colleges and universities are responding to it.

National Benchmarks for Assessing Higher Education Value

Consumers in the higher education marketplace have become more prudent about investigating the return on investment they will get from a college degree. But unfortunately, recent college graduates are finding “a yawning gulf between new grad job expectations and reality” upon graduation.

What Matters in Higher Ed Marketing? It Helps to Ask

Institution-specific research is much more actionable than secondary research in informing strategic decision-making about the educational experiences (products) a college offers, as well as how to position its offerings when marketing them.

Students to Colleges: “Show Me the Value”

A common narrative in the recent a deluge of mainstream media articles reporting the concerns of the college-bound involves both anguish and discernment on the part students and families who are selecting a college.

“Alignment” as the Next Higher Education Frontier

In measuring how well a college is fulfilling its mission and providing a worthwhile return on investment, this standard could take hold in the near future: alignment between student learning and job-relevant competencies.

Private Higher Education Trends for 2014

As we do each January, The Lawlor Group offers this summary of trends in the higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.