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Trends in Digital Marketing for Higher Education

User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.

Lawlor's Digital Creative Work Wins Awards

Our strategic, collaborative, and creative work with clients resulted in several Education Digital Marketing Awards for 2015.
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E-Marketing Predictions for 2016

In developing content for our own “Trends for 2016” about marketing issues in the higher education industry, we came across these forecasts for the upcoming year.
Cover of Lawlor Tuition Reset White Paper

Tuition Reset White Paper Now Available

Our latest white paper is a case study of our work with Concordia University, St. Paul to plan and implement its tuition reset in Fall 2013, reporting the continued positive results along with lessons learned.
Kent Barnds

Uncertainty in the Enrollment Profession

Plans by the Coalition for Access, Affordability, and Success to change the admissions process, the prior-prior year (PPY) change for the FAFSA, and general marketplace uncertainties are creating consternation on the part of enrollment professionals.
Jon Boeckenstedt on Prior-Prior Year (PPY) FAFSA

FAFSA Changes, PPY, and Their Impact on Private Colleges

With the prior-prior year (PPY) change to the FAFSA, private colleges will likely race those in their competitor set to provide admitted students with a reliable estimate of their financial aid award.

Utica College Announces Tuition Reset

Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.
Augustana University in Times Square

Congratulations to Augustana University!

The Lawlor Group is proud to have partnered with Augustana University in the development of its new logo and awareness campaign — which has already made an appearance in Times Square!
TCU Online Viewbook screenshot

TCU's New Online Viewbook Launches

We collaborated with TCU to design a contemporary digital experience that blends video, photos, infographics, and social media in a responsive, single-page microsite.

4 Best Practices for Iterative Website Redesigns

Colleges are finding that a targeted “refresh" of a critical website landing page or section represents a more nimble way to keep up with rapidly-changing web standards and user expectations.

How to Demonstrate College Value

This month’s CASE Currents article, “Show Your Worth,” is chock-full of advice about how colleges can demonstrate their value.

Recent Award-Winning Creative Work from TLG

Creative work by The Lawlor Group on behalf of our clients earned national recognition with two Gold awards and five Silver awards from the 2014 Collegiate Advertising Awards.