/wp-content/uploads/2016/01/cropped-on-computer.jpg 261 313 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2016-01-13 20:09:052016-02-25 21:32:13Trends in Digital Marketing for Higher Education
User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.
/wp-content/uploads/2015/12/EMDA-logo3.png 297 481 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-12-17 17:45:322018-12-13 19:59:49Lawlor's Digital Creative Work Wins Awards
Our strategic, collaborative, and creative work with clients resulted in several Education Digital Marketing Awards for 2015.
/wp-content/uploads/2015/12/trend-line.jpg 2100 1642 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2015-12-16 19:07:422015-12-18 19:05:03E-Marketing Predictions for 2016
In developing content for our own “Trends for 2016” about marketing issues in the higher education industry, we came across these forecasts for the upcoming year.
/wp-content/uploads/2015/12/Lawlor-Tuition-Reset-White-Paper-cover.png 533 816 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2015-12-15 17:49:092016-02-25 21:32:32Tuition Reset White Paper Now Available
Our latest white paper is a case study of our work with Concordia University, St. Paul to plan and implement its tuition reset in Fall 2013, reporting the continued positive results along with lessons learned.
/wp-content/uploads/2015/11/Screen-Shot-2015-11-10-at-2.30.16-PM.png 355 635 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2015-11-10 20:36:392015-11-24 15:47:58Uncertainty in the Enrollment Profession
Plans by the Coalition for Access, Affordability, and Success to change the admissions process, the prior-prior year (PPY) change for the FAFSA, and general marketplace uncertainties are creating consternation on the part of enrollment professionals.
/wp-content/uploads/2015/10/Boeckenstedt-on-PPY.png 352 637 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2015-10-15 14:33:492015-11-24 15:48:37FAFSA Changes, PPY, and Their Impact on Private Colleges
With the prior-prior year (PPY) change to the FAFSA, private colleges will likely race those in their competitor set to provide admitted students with a reliable estimate of their financial aid award.
/wp-content/uploads/2015/09/Screen-Shot-2015-09-15-at-10.39.15-AM.png 390 802 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2015-09-15 15:37:172015-11-24 15:48:49Utica College Announces Tuition Reset
Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.
/wp-content/uploads/2015/09/AU-in-Times-Square.jpg 432 640 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2015-09-04 14:24:342015-11-24 15:48:54Congratulations to Augustana University!
The Lawlor Group is proud to have partnered with Augustana University in the development of its new logo and awareness campaign — which has already made an appearance in Times Square!
/wp-content/uploads/2015/08/Screen-Shot-2015-08-19-at-2.28.45-PM-e1442334816433.png 313 380 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2015-08-19 19:44:182015-11-24 15:49:15TCU's New Online Viewbook Launches
We collaborated with TCU to design a contemporary digital experience that blends video, photos, infographics, and social media in a responsive, single-page microsite.
/wp-content/uploads/2015/06/cuchicago.png 736 1230 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2015-06-24 00:00:012015-08-19 19:45:384 Best Practices for Iterative Website Redesigns
Colleges are finding that a targeted “refresh" of a critical website landing page or section represents a more nimble way to keep up with rapidly-changing web standards and user expectations.
/wp-content/uploads/2015/05/CUR_MJ15_Mayer_McArthur_weblg.jpg 185 185 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2015-05-15 15:03:272015-07-24 16:15:37How to Demonstrate College Value
This month’s CASE Currents article, “Show Your Worth,” is chock-full of advice about how colleges can demonstrate their value.
/wp-content/uploads/2015/02/CAA-logo.jpg 225 220 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2015-01-28 21:17:412018-12-13 19:59:52Recent Award-Winning Creative Work from TLG
Creative work by The Lawlor Group on behalf of our clients earned national recognition with two Gold awards and five Silver awards from the 2014 Collegiate Advertising Awards.