One of the most important things The Lawlor Group has thoroughly enjoyed during the course of our nearly 30 years of collaborating with educational organizations throughout the United States is our continuous involvement in meaningful work. Motivating and inspiring individuals to learn more about the value and worth of education is rewarding.
Goal-meeting results are always a strategic imperative, but our clients and TLG often have the privilege of achieving award-winning results, too. Our work this year has been no exception, as many of our clients were lauded for the results of our collaborative efforts.
The Education Advertising Awards recognized Concordia University Chicago (CUC) in seven different categories based on our collaboration with CUC for its Your World Opens Up From Here campaign.
“From the very start, I knew The Lawlor Group would bring a customized and collaborative approach as we planned the University’s first-ever comprehensive awareness campaign,” says Evelyn Burdick, senior vice president for enrollment and marketing at CUC. “TLG provided key foundational research, strong brand messaging, and various campaign media elements strategically deployed across our Midwest markets, including a strong digital component, that contributed to a freshman enrollment increase of 20% this fall.”
CUC’s campaign won Gold awards in the new media category for its digital ads, the outdoor category for its bus tails, the magazine series category for its magazine ads, and the radio single category for its Pandora ads. Additionally, CUC won a Silver award for its poster, a Merit award for its pole banner, and a Merit award for the entire campaign in the integrated marketing category.
The Collegiate Advertising Awards presented a Gold award in the recruitment category to the University of Redlands for its search campaign. Its mix of online and offline communications included a brochure, website landing page, postcard, and series of emails.
“I’m pleased to see that our search campaign was recognized with a Gold award,” says Kevin Dyerly, vice president for enrollment at Redlands. “It’s an affirmation of the strong collaboration between Team Lawlor and our admissions staff. The Lawlor Group has a very good sense for emerging behavioral, stylistic, and demographic trends in the market and provides substantive and valuable direction while remaining open and receptive to differences in institutional approach.”
Texas Christian University (TCU) secured a Silver award in website design for its undergraduate admissions website from the Collegiate Advertising Awards, coming on the heels of a Silver award for the same project in the admissions website category of the EDU Digital Marketing Awards. The website (admissions.tcu.edu) was also honored with a Gold award for web redesign by CASE District IV.
“It should be no surprise that every effort for which TCU has connected with TLG has resulted in awards—and it all comes down to the spirit of partnership,” says Elizabeth Rainwater, director of admission communication and marketing at TCU. “TLG team members make themselves an extension of TCU, and they truly live and breathe our brand. As a result, TLG and TCU have time and time again collaboratively created marketing material that is in every aspect—mechanically, fundamentally, aesthetically—better than we could have ever imagined. It’s the reason we keep coming back to TLG.”
The Common Application was recognized in five different categories by the Collegiate Advertising Awards. Its advertising and promotional materials took Gold awards in the email marketing, poster/display, and total advertising campaign categories for its counselor e-newsletter, map poster, and prospectus brochure. Additionally, Common App won Silver awards for its ad campaign and its display easel.
“The Common Application has a small marketing and communications team, but our close collaboration with The Lawlor Group has made them an extension of it,” says Aba Blankson, director of communications. “Over the past three or four years, Common App has expanded the number and the depth of projects we’ve done together specifically because of their great results.”
Common App’s counselor e-newsletter joined three other clients as winners in the online publication category of the EDU Digital Marketing Awards, with St. Olaf College winning a Gold award for its recruitment e-newsletter. Silver awards went to Susquehanna University and the University of Denver for their recruitment e-newsletters, as well as to Common App’s counselor e-newsletter.
“Our collaboration with The Lawlor Group allows us to put relevant and timely messages in front of prospective students and parents,” says Chris George, dean of admissions and financial aid at St. Olaf. “The analytics on each e-newsletter allow us to fine-tune our messaging and have helped us move to a mobile-first email strategy.”
Merit winners in the microsite category of the EDU Digital Marketing Awards included The College of Wooster for its APEX microsite (discoverapex.wooster.edu) and Trine University for its admitted students microsite (trinebound.com).
“Developing the APEX microsite was a challenge,” says Scott Friedhoff, Wooster’s vice president for enrollment and college relations. “Imagine collaborating internally with six different departments to try to represent each one the way they would like to be represented! Thank goodness we were working with The Lawlor Group. Their ability to navigate and please personalities and still deliver novel and compelling content and design was nothing less than amazing. This was one terrific project!”
The Lawlor Group is likewise honored by these awards because they reflect our commitment to a spirit of “edupreneurism,” active collaboration and ideation with our clients, and successful outcomes. Our creative solutions embrace the science as well as the art of marketing and are shaped by market intelligence and a strategic perspective.
“TLG provides strategic advice and brand inspiration in our work together. I rely upon them for competitive insights and actionable data that help me achieve Susquehanna’s goals—and they always deliver!” says Madeleine Eagon Rhyneer, vice president for enrollment and marketing at Susquehanna University.
“We are just part of the multiple initiatives that our clients implement in order to achieve goals. Assisting our clients in achieving those results are the real rewards worth celebrating,” says John Lawlor, TLG’s founder and principal. “Winning creative awards is simply icing on the cake.”