Posts

Prestigious Pricing and Marketplace Atrophy

If colleges, universities, and leadership choose to be blindsided by the prevalence of prestigious assessment, then enrollment and revenues will atrophy.
Illustration of business person lassoing a floating light bulb

10 Takeaways from Summer Seminar 2019

The theme of this year’s Summer Seminar, “The Power of DO: Market Insights That Foster More Doing,” focused on informing action and inspiring it.
Illustration of buisnesswoman on prow of ship looking out for icebergs

Navigating Higher Education’s Future

’Tis the season not only for reflecting on the past year’s challenges and successes, but also for planning ahead.

Three Thresholds for Higher Ed Marketing

Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.

Connecting the Higher Ed Marketing Dots

Better connections at multiple levels will be required to counteract the dominant marketplace narrative that college costs too much.
Illustration of business person lassoing a floating light bulb

4 Higher Ed Paradigm Shifts (and What It Takes to Deal with Them)

Marketplace intelligence delivered at Summer Seminar revealed why “business as usual” won’t suffice for private institutions today.

Relevance is the Key to Higher Education Value

Exactly how the educational experience is relevant to their lives beyond graduation should be made much more apparent to prospective and current students.

Award-Winning Ads and Promotions

Our designs for Washington & Lee, Birmingham-Southern, Walsh, and Providence received Gold awards in national advertising competitions.

Trends for 2018

The demographic, economic, and technological trends in the higher education marketplace are requiring senior administrators at private colleges and universities to ask themselves five primary questions.

Private Higher Ed Trends for 2018

Demographic, economic, and technological trends are requiring private colleges and universities to answer five questions.
Illustration of business person lassoing a floating light bulb

A Salute to Edupreneurial Thinking

As 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.

The Advantages of Whiteboard Animation Videos

Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.