/wp-content/uploads/2016/05/TLG_Focus_May2016_LowRes.jpg 280 226 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2017-11-28 17:03:412017-11-28 17:16:47Tuition Resets: What to Know
Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.
/wp-content/uploads/2017/07/ImageZoo_HMA0021_WebResHigh.jpg 413 308 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2017-07-26 18:28:032018-12-13 19:59:38Insights Spanning 30 Years of Market Intelligence
An eduprenuerial spirit propels The Lawlor Group in delivering insightful analysis of evolving market conditions and thought leadership for intelligent marketing solutions.
/wp-content/uploads/2016/11/IZI0005970.jpg 2100 1650 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2017-06-22 13:50:142017-06-22 13:56:54Investing in Institutional Visibility
Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution's value proposition.
/wp-content/uploads/2017/06/ImageZoo_BUL0270_WebResHigh.jpg 413 322 Liz Gross /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Liz Gross2017-06-08 13:43:302017-06-08 13:43:30Guest Post: The Case for Strategic Social Listening in Higher Education
Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.
/wp-content/uploads/2017/05/ImageZoo_BUL0386_WebResHigh.jpg 413 326 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2017-05-30 18:56:272018-12-13 19:59:39Affordability Concerns Reshape Private Colleges’ Competitive Landscape
Welcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.
/wp-content/uploads/2017/03/IZI0005968-e1489762659758.jpg 1480 1171 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2017-02-23 17:33:592018-12-13 19:59:40How Private, Independent College Presidents View Marketing
Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.
/wp-content/uploads/2016/08/Aug16-Focus-pic.jpg 2100 1686 Carole Arwidson /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Carole Arwidson2017-02-06 18:45:202017-02-06 18:45:20Higher Ed CMO Roles Must Evolve
If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
/wp-content/uploads/2015/02/IZI0005974.jpg 2100 1644 Carole Arwidson /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Carole Arwidson2017-01-30 16:25:032017-01-30 16:26:12College Presidents Recognize the Need to be Highly Strategic Marketers
Presidents of private colleges recognize that today's higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.
/wp-content/uploads/2016/08/Presidents-survey.jpg 938 938 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2016-08-03 18:52:092016-11-29 21:11:12Independent College President Research Study in the Field
The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.
/wp-content/uploads/2016/07/july16_featured.jpg 225 225 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2016-07-21 17:04:122018-12-13 19:59:47Illuminating the Value of the Liberal Arts
This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.
/wp-content/uploads/2015/06/IZI0005976.jpg 2100 1662 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2016-06-20 14:45:322018-12-13 19:59:47Informed Leadership of Private Higher Education
Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.
/wp-content/uploads/2015/10/October-2105-Focus-image.jpg 280 225 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-10-27 14:16:112018-12-13 19:59:50Marketing Misalignment in Higher Education
Misalignment of aspirations and actualities can seize up the gears of a college’s marketing efforts.