Augustana University in Times Square

Congratulations to Augustana University!

The Lawlor Group is proud to have partnered with Augustana University in the development of its new logo and awareness campaign — which has already made an appearance in Times Square!

The Power of Microsegmenting in Higher Education Recruitment

Pinpointing interested prospects is just half the battle. Fortunately, microsegmentation campaigns based on email analytics can engage students enough to prompt them into action.

Recent Award-Winning Creative Work from TLG

Creative work by The Lawlor Group on behalf of our clients earned national recognition with two Gold awards and five Silver awards from the 2014 Collegiate Advertising Awards.

How Well Do You Know Your Target Market?

Check out the six audience segments and see how closely the proportions in your institution’s target market correspond with the national norms.

The Role of Product in the Higher Education Marketing Mix

The original 4 P’s of the marketing mix have largely stood the test of time, but the digital revolution and other emerging marketplace forces are calling into question their continued viability.