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Trends for 2019

We examined the attitudes of prospective students and their families that are requiring independent colleges and universities to adjust how they express their value.

Private Higher Education Marketplace Trends for 2017

This year our annual trends report points to three main factors families consider as they calculate a college’s value: price, quality, and outcomes.

Trends for 2017

Prospective students and families calculate a college's value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.

Indicators of Quality in Higher Education

For better or worse, prospective students and families rely on rankings to measure quality. But colleges can reclaim their own value narrative.