Posts

Three Things the Marketplace Is Telling Private Higher Education

Our “Trends for 2019” examines three attitudes of prospective students that point independent colleges and universities toward how they should express their value.

Trends for 2019

We examined the attitudes of prospective students and their families that are requiring independent colleges and universities to adjust how they express their value.
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Navigating Higher Education’s Future

’Tis the season not only for reflecting on the past year’s challenges and successes, but also for planning ahead.

The Value of Integrated Guidance in Higher Education

To counter Americans’ waning trust in higher ed, a college must deliver integrated guidance from the start of the admissions process through to graduation.
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4 Higher Ed Paradigm Shifts (and What It Takes to Deal with Them)

Marketplace intelligence delivered at Summer Seminar revealed why “business as usual” won’t suffice for private institutions today.

Relevance is the Key to Higher Education Value

Exactly how the educational experience is relevant to their lives beyond graduation should be made much more apparent to prospective and current students.
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Private College Trustees Favor Business Model Change

Most trustees of private colleges and universities believe the business model needs to change if an institution wants to hang on to its market share.

Tuition Resets: When and Why They Work

Because a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.
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Birmingham-Southern College Resets Its Tuition Price

In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.

When Price Eclipses Value

Amid growing evidence of a price ceiling and public skepticism of higher education’s worth, colleges and universities must work to prevent a value eclipse.
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The Roles of Accountability and Assessment in a College’s Value Proposition

It’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.
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Investing in Institutional Visibility

Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution's value proposition.