Posts

Trends for 2017

Prospective students and families calculate a college's value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.

Higher Education’s Gift That Keeps Giving

Prospective students and their families search not only for the best college experience they can afford, but also for what it continues to give them as graduates.
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Transparency in Higher Education

As families weigh the value propositions of various colleges and universities, those institutions have a responsibility to be forthcoming about real cost, quality, and outcomes.

Indicators of Quality in Higher Education

For better or worse, prospective students and families rely on rankings to measure quality. But colleges can reclaim their own value narrative.
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Market Research That Enhances the Value Proposition

Colleges and universities must conduct institutional research that allows for data-driven decisions about quality, cost, and outcomes.

Illuminating the Value of the Liberal Arts

This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.

An Opportunity to Illuminate the Liberal Arts

The list of dynamic thought leaders sharing their informed insights during “Liberal Arts Illuminated" goes on and on.

Rethinking Revenues in a Price-Sensitive Higher Ed Marketplace

Colleges and universities of all types are being forced to reshape their tuition revenue strategies due to price sensitivity.
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Communicating Value to Enhance Admissions Yield

Value discussions supported with compelling evidence are a catalyst for persuading admitted students and their families to say “Yes” this month and enroll this fall.
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Meeting Expectations for Return on the College Investment

With an improving labor market and wages finally climbing, expectations of successful job outcomes from earning a college degree are high.
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Achieving Brand Awareness in Higher Education

It's not easy to shine a brand beacon into the crowded marketplace for higher education—yet awareness breeds familiarity and favorability.

Susan Shullaw on Alumni Engagement

Higher education strategic communications expert Susan Shullaw looks at what the business concept of the value chain could mean for alumni engagement.