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Communicating Value to Enhance Admissions Yield

Value discussions supported with compelling evidence are a catalyst for persuading admitted students and their families to say “Yes” this month and enroll this fall.
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Meeting Expectations for Return on the College Investment

With an improving labor market and wages finally climbing, expectations of successful job outcomes from earning a college degree are high.
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Achieving Brand Awareness in Higher Education

It's not easy to shine a brand beacon into the crowded marketplace for higher education—yet awareness breeds familiarity and favorability.

Susan Shullaw on Alumni Engagement

Higher education strategic communications expert Susan Shullaw looks at what the business concept of the value chain could mean for alumni engagement.

Private Higher Education Trends for 2016

As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment and marketing efforts during the coming year.
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Trends for 2016

We've identified six marketplace demands in the private higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.
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Leveraging Collaboration to Deliver Value in Higher Education

Continuously improving a college's value and finding ways to communicate its relevance must be a collaborative effort.
Jon McGee

Jon McGee on Value

Higher education thought leader Jon McGee argues for showing families that the best college value comes from career preparation plus transformational development.
Man flipping a giant light switch

The Tuition Reset: Strategic Initiative or Marketing Ploy?

A reset of the published tuition price can flip the switch on both marketplace perceptions and the institution’s business model.

Utica College Announces Tuition Reset

Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.

"Edupreneurial" Leadership for Private Colleges

Summer Seminar 2015 attendees gained strategic insights and learned techniques to proactively and innovatively lead their institutions in the midst of disruptive marketplace change.

How to Demonstrate College Value

This month’s CASE Currents article, “Show Your Worth,” is chock-full of advice about how colleges can demonstrate their value.