/wp-content/uploads/2016/02/February-2016-Focus-image.jpg 2100 1658 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2016-02-25 21:29:052018-12-13 19:59:49Achieving Brand Awareness in Higher Education
It's not easy to shine a brand beacon into the crowded marketplace for higher education—yet awareness breeds familiarity and favorability.
/wp-content/uploads/2016/02/Susan-Shullaw-1.jpg 300 300 Susan Shullaw /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Susan Shullaw2016-02-15 19:19:392016-12-21 23:36:48Susan Shullaw on Alumni Engagement
Higher education strategic communications expert Susan Shullaw looks at what the business concept of the value chain could mean for alumni engagement.
/wp-content/uploads/2015/01/January-2015-Focus-illustration.jpg 400 317 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2016-01-14 15:37:452018-12-13 19:59:49Private Higher Education Trends for 2016
As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment and marketing efforts during the coming year.
/wp-content/uploads/2016/03/March-2016-Focus-image.jpg 2100 1642 kristen /wp-content/uploads/2018/12/LawLor-Advisory@2x.png kristen2016-01-02 19:10:252017-01-04 15:35:55Trends for 2016
We've identified six marketplace demands in the private higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.
/wp-content/uploads/2015/11/November-2015-Focus-image.jpg 2100 1634 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-11-24 08:07:082018-12-13 19:59:50Leveraging Collaboration to Deliver Value in Higher Education
Continuously improving a college's value and finding ways to communicate its relevance must be a collaborative effort.
/wp-content/uploads/2016/11/McGee.jpg 327 327 Jon McGee /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Jon McGee2015-11-17 15:12:502016-11-29 21:27:49Jon McGee on Value
Higher education thought leader Jon McGee argues for showing families that the best college value comes from career preparation plus transformational development.
/wp-content/uploads/2015/09/September-2015-Focus-image.jpg 280 224 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-09-18 08:02:222018-12-13 19:59:50The Tuition Reset: Strategic Initiative or Marketing Ploy?
A reset of the published tuition price can flip the switch on both marketplace perceptions and the institution’s business model.
/wp-content/uploads/2015/09/Screen-Shot-2015-09-15-at-10.39.15-AM.png 390 802 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2015-09-15 15:37:172015-11-24 15:48:49Utica College Announces Tuition Reset
Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.
/wp-content/uploads/2015/06/IZI0005976.jpg 2100 1662 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-06-18 13:12:392018-12-13 19:59:51"Edupreneurial" Leadership for Private Colleges
Summer Seminar 2015 attendees gained strategic insights and learned techniques to proactively and innovatively lead their institutions in the midst of disruptive marketplace change.
/wp-content/uploads/2015/05/CUR_MJ15_Mayer_McArthur_weblg.jpg 185 185 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2015-05-15 15:03:272015-07-24 16:15:37How to Demonstrate College Value
This month’s CASE Currents article, “Show Your Worth,” is chock-full of advice about how colleges can demonstrate their value.
/wp-content/uploads/2016/11/Screen-Shot-2016-11-02-at-3.28.54-PM.png 434 430 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2015-04-08 08:32:562016-11-29 21:51:46Debra Humphreys on Quality
Debra Humphreys is vice president for policy and public engagement at the Association of American Colleges and Universities (AAC&U), where she helps colleges and universities communicate the value of an engaged liberal education to prepare for the changing global economy.
/wp-content/uploads/2015/03/March-2015-Focus-illustration.jpg 400 317 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-03-24 14:18:012018-12-13 19:59:52Fiscal Consternation Is a Catalyst for Frugal Innovation
Concern about the sustainability of the existing higher education financial model is particularly acute when it comes to non-elite private institutions.