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Private Higher Education Trends for 2016

As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment and marketing efforts during the coming year.
Illustration of graph with upward trendily

Trends for 2016

We've identified six marketplace demands in the private higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.
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Leveraging Collaboration to Deliver Value in Higher Education

Continuously improving a college's value and finding ways to communicate its relevance must be a collaborative effort.
Jon McGee

Jon McGee on Value

Higher education thought leader Jon McGee argues for showing families that the best college value comes from career preparation plus transformational development.
Man flipping a giant light switch

The Tuition Reset: Strategic Initiative or Marketing Ploy?

A reset of the published tuition price can flip the switch on both marketplace perceptions and the institution’s business model.

Utica College Announces Tuition Reset

Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.

"Edupreneurial" Leadership for Private Colleges

Summer Seminar 2015 attendees gained strategic insights and learned techniques to proactively and innovatively lead their institutions in the midst of disruptive marketplace change.

How to Demonstrate College Value

This month’s CASE Currents article, “Show Your Worth,” is chock-full of advice about how colleges can demonstrate their value.

Debra Humphreys on Quality

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Debra Humphreys is vice president for policy and public engagement at the Association of American Colleges and Universities (AAC&U), where she helps colleges and universities communicate the value of an engaged liberal education to prepare for the changing global economy.

Fiscal Consternation Is a Catalyst for Frugal Innovation

Concern about the sustainability of the existing higher education financial model is particularly acute when it comes to non-elite private institutions.

Private Higher Education Trends for 2015

As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment efforts during the coming year.

Survey Results: Insights About Higher Education Marketplace Trends

What’s on the horizon in the higher education marketplace? We asked your opinion, and here’s what you said.