/wp-content/uploads/2014/11/IZI0015646.jpg 400 308 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-11-21 17:09:442018-12-13 19:59:52The Two Most Important Lists for a College to Appear On
Hint: It’s not U.S. News & World Report or Forbes. And it’s not LinkedIn, Niche, or anything else online.
/wp-content/uploads/2014/08/apple-img-lo-res.jpg 1677 1400 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-07-16 12:36:232014-12-29 22:36:45Finding the Right Fit Isn’t Just for Students in Higher Ed
It’s a new budget year for many institutions, a cue for senior administrators to move forward with market-savvy solutions for sustainable success. Such solutions will need to be the right fit for the institution in many respects.
/wp-content/uploads/2018/12/LawLor-Advisory@2x.png 0 0 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2014-07-14 01:57:292014-12-26 21:12:23A Balancing Act for Small Private Colleges: Prestige and Affordability
To convey prestige while remaining affordable, focus on results—because that’s what today’s marketplace values.
/wp-content/uploads/2014/11/sumsemlogo.gif 126 238 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2014-06-12 14:18:192014-11-19 17:20:06Iconoculture’s Elfering on the Minds of Today’s Students
Katie Elfering, senior director and consumer strategist for Millennials, Media/Entertainment/Technology, and E-Retail at Iconoculture, presented at Summer Seminar 2014.
/wp-content/uploads/2014/08/apple-img-lo-res.jpg 1677 1400 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-05-15 12:55:472014-12-29 22:37:00National Benchmarks for Assessing Higher Education Value
Consumers in the higher education marketplace have become more prudent about investigating the return on investment they will get from a college degree. But unfortunately, recent college graduates are finding “a yawning gulf between new grad job expectations and reality” upon graduation.
/wp-content/uploads/2014/08/The-Lawlor-Review.png 207 245 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2014-04-26 16:44:002014-12-29 22:30:04Seven Steps Toward More Effective Financial Aid Websites
Institutions’ financial aid websites have become a key touchpoint during the recruiting process. We examine some best practices among them.
/wp-content/uploads/2014/08/apple-img-lo-res.jpg 1677 1400 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-04-24 12:43:542014-12-29 22:37:06What Matters in Higher Ed Marketing? It Helps to Ask
Institution-specific research is much more actionable than secondary research in informing strategic decision-making about the educational experiences (products) a college offers, as well as how to position its offerings when marketing them.
/wp-content/uploads/2014/08/apple-img-lo-res.jpg 1677 1400 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-03-20 10:18:002014-12-29 22:37:13Students to Colleges: “Show Me the Value”
A common narrative in the recent a deluge of mainstream media articles reporting the concerns of the college-bound involves both anguish and discernment on the part students and families who are selecting a college.
/wp-content/uploads/2014/08/apple-img-lo-res.jpg 1677 1400 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-01-16 10:37:232014-12-29 22:37:30Private Higher Education Trends for 2014
As we do each January, The Lawlor Group offers this summary of trends in the higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.
/wp-content/uploads/2014/08/The-Lawlor-Review.png 207 245 Tom Brandes /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Tom Brandes2013-11-14 17:34:032015-01-06 16:50:11Tracking and Highlighting the Success of College Graduates
Colleges and universities need to do a better job of not only ensuring their graduates are ready for work, but also highlighting and communicating the success of their graduates.
/wp-content/uploads/2014/08/The-Lawlor-Review.png 207 245 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2012-05-10 18:27:342014-12-31 19:18:3520th Anniversary Reprint: Interview with Peter Drucker on College Pricing
Our earliest interview for The Lawlor Review, published in the Spring 1993 issue and reprinted here, featured Peter Drucker, arguably the most influential management theorist of the 20th century. His thoughts two decades ago on tuition discounting still resonate in today's higher education marketplace.
/wp-content/uploads/2014/08/The-Lawlor-Review.png 207 245 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2012-04-25 18:35:172014-12-31 18:39:09Interview with Dawn Lerman: Using Language to Improve Brand Value and Influence Consumer Behavior
Dawn Lerman, professor of marketing at Fordham University (New York) and director of its Center for Positive Marketing, has expertise in the field of consumer behavior, with particular emphasis on consumer language processing.