/wp-content/uploads/2015/05/CUR_MJ15_Mayer_McArthur_weblg.jpg 185 185 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2015-05-15 15:03:272015-07-24 16:15:37How to Demonstrate College Value
This month’s CASE Currents article, “Show Your Worth,” is chock-full of advice about how colleges can demonstrate their value.
/wp-content/uploads/2016/11/Screen-Shot-2016-11-02-at-3.28.54-PM.png 434 430 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2015-04-08 08:32:562016-11-29 21:51:46Debra Humphreys on Quality
Debra Humphreys is vice president for policy and public engagement at the Association of American Colleges and Universities (AAC&U), where she helps colleges and universities communicate the value of an engaged liberal education to prepare for the changing global economy.
/wp-content/uploads/2015/03/March-2015-Focus-illustration.jpg 400 317 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-03-24 14:18:012018-12-13 19:59:52Fiscal Consternation Is a Catalyst for Frugal Innovation
Concern about the sustainability of the existing higher education financial model is particularly acute when it comes to non-elite private institutions.
/wp-content/uploads/2015/01/January-2015-Focus-illustration.jpg 400 317 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-01-14 09:30:192018-12-13 19:59:52Private Higher Education Trends for 2015
As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment efforts during the coming year.
/wp-content/uploads/2014/11/IZI0005964.jpg 1600 1264 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-12-15 21:26:392018-12-13 19:59:52Survey Results: Insights About Higher Education Marketplace Trends
What’s on the horizon in the higher education marketplace? We asked your opinion, and here’s what you said.
/wp-content/uploads/2014/11/IZI0015646.jpg 400 308 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-11-21 17:09:442018-12-13 19:59:52The Two Most Important Lists for a College to Appear On
Hint: It’s not U.S. News & World Report or Forbes. And it’s not LinkedIn, Niche, or anything else online.
/wp-content/uploads/2014/08/apple-img-lo-res.jpg 1677 1400 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-07-16 12:36:232014-12-29 22:36:45Finding the Right Fit Isn’t Just for Students in Higher Ed
It’s a new budget year for many institutions, a cue for senior administrators to move forward with market-savvy solutions for sustainable success. Such solutions will need to be the right fit for the institution in many respects.
/wp-content/uploads/2018/12/LawLor-Advisory@2x.png 0 0 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2014-07-14 01:57:292014-12-26 21:12:23A Balancing Act for Small Private Colleges: Prestige and Affordability
To convey prestige while remaining affordable, focus on results—because that’s what today’s marketplace values.
/wp-content/uploads/2014/11/sumsemlogo.gif 126 238 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2014-06-12 14:18:192014-11-19 17:20:06Iconoculture’s Elfering on the Minds of Today’s Students
Katie Elfering, senior director and consumer strategist for Millennials, Media/Entertainment/Technology, and E-Retail at Iconoculture, presented at Summer Seminar 2014.
/wp-content/uploads/2014/08/apple-img-lo-res.jpg 1677 1400 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-05-15 12:55:472014-12-29 22:37:00National Benchmarks for Assessing Higher Education Value
Consumers in the higher education marketplace have become more prudent about investigating the return on investment they will get from a college degree. But unfortunately, recent college graduates are finding “a yawning gulf between new grad job expectations and reality” upon graduation.
/wp-content/uploads/2014/08/The-Lawlor-Review.png 207 245 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2014-04-26 16:44:002014-12-29 22:30:04Seven Steps Toward More Effective Financial Aid Websites
Institutions’ financial aid websites have become a key touchpoint during the recruiting process. We examine some best practices among them.
/wp-content/uploads/2014/08/apple-img-lo-res.jpg 1677 1400 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-04-24 12:43:542014-12-29 22:37:06What Matters in Higher Ed Marketing? It Helps to Ask
Institution-specific research is much more actionable than secondary research in informing strategic decision-making about the educational experiences (products) a college offers, as well as how to position its offerings when marketing them.