Four years ago, The Lawlor Group began working with Concordia University, St. Paul to institute a tuition reset—that is, a significant enough reduction in its published price to function as an access and affordability initiative for its students and to shift the college away from its high-price/high-discount financial model. In Fall 2015, Concordia admitted its third class of undergraduates under the terms of the reset, and the continued positive results indicate its tuition reset has been a complete success.
To demonstrate how Concordia’s tuition reset was done right, we offer this white paper, “Tuition Resets: To Do or Not To Do.” It outlines the market forces and institutional circumstances that can warrant consideration of a tuition reset, the steps Concordia took to ensure its reset was a comprehensive strategic initiative, the results of Concordia’s reset three years in, and lessons learned about planning for and implementing a successful tuition reset.
While only a select few institutions are primed for genuine success via a tuition reset, today’s higher education marketplace is requiring edupreneurial leadership and collaboration to find creative, data-based, and sustainable ways forward. In the spirit of delivering market intelligence that helps inspire intelligent solutions, we hope you find this case study of value.