Market Research Analysis
To develop actionable recommendations informed by patterned data findings.
Strategic Consulting
We immerse ourselves in the organization, probe for marketing strengths and challenges, understand the perceived value, look for brand disconnects, and more in order to arrive at customized solutions. Project assignments have included:
- Image & Awareness Advising
To increase familiarity and favorability and to influence how the institution is perceived.
- Brand Expression Advising
To motivate action by distinctively conveying the institution’s brand strengths and value proposition.
- Communications Planning
To target key audiences with integrated messaging across digital and print communication platforms.
- Value Proposition Advising
To highlight the links between quality educational experiences and their resulting outcomes.
- Tuition Reset Planning and Communications
To prepare for, manage the implementation of, and spread awareness of a tuition reduction.
Audits
We draw upon our strategic perspective and tactical expertise to ensure that procedures and operations are optimized for effectiveness and brand alignment. Project assignments have included:
- Brand Identity Audits
To understand projected versus perceived image and discover disconnects that warrant attention.
- Campus Visit Audits
To evaluate campus visit processes and gauge satisfaction with the experience among campus visitors.
- Communications Audits
To assess elements in the communication flow, their timing, and their distribution platforms to identify enhancement opportunities.
- Operational Audits
To reveal opportunities for greater success with changes to policies, processes, or personnel structures.
Training and Presentations
We sponsor the annual Summer Seminar as well as various professional development forums around the nation, and we provide customized training programs at our clients’ campuses. Project assignments have included:
- Marketplace Trends Reports
To synthesize and provide evidence of the significant external factors impacting higher education.
- Board Presentations
To share insights form our breadth of perspective about the realities of the higher education marketplace.
- Strategic Planning Facilitation
To offer advice about the process, guide collaborative exercises, and surface key takeaways.
- Edupreneurialism Advocacy
To advise senior and board leadership regarding the need to innovate and move beyond the status quo.
- Sales and Marketing Training
To interactively engage the staff in developing skills that help them facilitate families’ buying process.