What We Do

Lawlor Advisory helps colleges and universities, schools, and education associations understand today’s marketplace realities and make informed decisions about what’s next. The process is always highly interactive and as everyone knows, people support what they help create.

Consulting Audits Customized Interactive Presentations

Consulting

We immerse ourselves in the organization, probe for marketing strengths and challenges, understand the perceived value, look for brand disconnects, and more in order to arrive at customized solutions. Project assignments have included:

Market Research & Analysis
To develop actionable recommendations informed by patterned data findings.
Image & Awareness Advising
To increase familiarity and favorability and to influence how the institution is perceived.

Brand Expression Advising
To motivate action by distinctively conveying the institution’s brand strengths and value proposition.
Value Proposition Advising
To highlight the links between quality educational experiences and their resulting outcomes.

Communications Planning & Implementation
To focus on key audiences with the planning, implementation and production of strategic communication initiatives that bring the institutional brand identity to life and connect with various constituents in a targeted manner. This includes producing print collateral, digital communications and e-newsletters, and advertising.

Audits

We draw upon our strategic perspective and tactical expertise to ensure that procedures and operations are optimized for effectiveness and brand alignment. Project assignments have included:

Brand Identity Audits
To understand projected versus perceived image and discover disconnects that warrant attention.
Campus Visit Audits
To evaluate campus visit processes and gauge satisfaction with the experience among campus visitors.

Communications Audits
To assess elements in the communication flow, their timing, and their distribution platforms to identify enhancement opportunities.
Operational Audits
To reveal opportunities for greater success with changes to policies, processes, or personnel structures.

Customized Interactive Presentations

We periodically sponsor or co-sponsor various professional development forums around the nation, and we provide customized, interactive programs at our clients’ campuses or their selected off-site locations. Project assignments have included:

Marketplace Trends Reports
To synthesize and provide evidence of the significant external factors impacting higher education.
Board Presentations & Retreats
To share insights from our breadth of perspective and depth of expertise about the reality of the higher education marketplace and if desired, conduct and facilitate interactive, collaborative idea generation sessions providing new, viable solutions for enhancing each institution’s position and performance.
Strategic Planning Facilitation
To offer advice about the process, guide collaborative exercises, and surface key takeaways.

Edupreneurialism Advocacy
To advise senior and board leadership regarding the need to innovate and move beyond the status quo.
Sales & Marketing Training
To interactively engage various targeted professional staff groups at each organization in developing skills that help them facilitate increased interest and commitment from a variety of prospective students and families, as well as alumni and donors.