/wp-content/uploads/2018/10/Fotosearch_bul0266.jpg 464 376 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2018-12-31 20:01:522019-01-01 03:32:37A New Chapter for LAWLOR
2019 is another chapter in my Book of Life, and I wanted to share with you some news about the newest chapter.
/wp-content/uploads/2014/08/Apple-Image.jpg 2016 1500 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2018-10-08 19:34:562018-10-08 19:34:56Windows of Opportunity for Doing
Colleges and universities that actively create campus cultures of discussing, discerning, and doing will have a greater likelihood of thriving.
/wp-content/uploads/2018/10/IZI0005971.jpg 2100 1637 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2018-10-01 15:41:572018-10-08 19:28:47That Was Then, This Is Now
A theme of the sidebar conversations at NACAC was growing frustration with the lack of empathetic understanding about all that enrollment management face in their efforts to recruit students.
/wp-content/uploads/2016/08/Aug16-Focus-pic.jpg 2100 1686 Carole Arwidson /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Carole Arwidson2018-03-01 16:04:332018-12-13 19:59:35Survey Says: Cost-Related Issues are the Most Pressing and Vexing for Presidents
In our back-to-back surveys, results indicate that market pressures are turning up the heat on presidents of independent colleges.
/wp-content/uploads/2016/09/Screen-Shot-2016-11-02-at-1.36.38-PM.png 1396 1144 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2018-02-20 21:58:242018-12-13 19:59:35Award-Winning Ads and Promotions
Our designs for Washington & Lee, Birmingham-Southern, Walsh, and Providence received Gold awards in national advertising competitions.
/wp-content/uploads/2017/12/whiteboard-image-2.jpg 666 619 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2017-12-07 15:57:322018-12-13 19:59:36The Advantages of Whiteboard Animation Videos
Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.
/wp-content/uploads/2016/05/TLG_Focus_May2016_LowRes.jpg 280 226 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2017-11-28 17:03:412017-11-28 17:16:47Tuition Resets: What to Know
Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.
/wp-content/uploads/2017/09/IZI0005973.jpg 2100 1660 Carole Arwidson /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Carole Arwidson2017-09-20 19:11:072017-09-20 19:11:07Being Proactive: A Habit for Highly Effective College Presidents
Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.
/wp-content/uploads/2017/09/ImageZoo_BUL0239_WebResMedium.jpg 280 224 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2017-09-12 18:04:132018-12-13 19:59:38Birmingham-Southern College Resets Its Tuition Price
In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.
/wp-content/uploads/2016/11/IZI0005970.jpg 2100 1650 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2017-06-22 13:50:142017-06-22 13:56:54Investing in Institutional Visibility
Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution's value proposition.
/wp-content/uploads/2017/06/ImageZoo_BUL0270_WebResHigh.jpg 413 322 Liz Gross /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Liz Gross2017-06-08 13:43:302017-06-08 13:43:30Guest Post: The Case for Strategic Social Listening in Higher Education
Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.
/wp-content/uploads/2014/08/IZI0005962.jpg 3600 2815 Carole Arwidson /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Carole Arwidson2017-05-22 19:31:332017-05-22 19:31:33Tuition Discount Trends Indicate Need for Pricing Research
Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.