Keep Moving Forward Through the Ups and Downs

Life is like a book—and so are work experiences. We all encounter various chapters, some short and long, some good and bad.

Knowing What to DO

It's March Madness off the court too, in college admissions! Alleviate some angst by registering for Summer Seminar in Minneapolis on June 10-11, featuring market insights that foster more doing.

A New Chapter for LAWLOR

2019 is another chapter in my Book of Life, and I wanted to share with you some news about the newest chapter.

Windows of Opportunity for Doing

Colleges and universities that actively create campus cultures of discussing, discerning, and doing will have a greater likelihood of thriving.

That Was Then, This Is Now

A theme of the sidebar conversations at NACAC was growing frustration with the lack of empathetic understanding about all that enrollment management face in their efforts to recruit students.
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Survey Says: Cost-Related Issues are the Most Pressing and Vexing for Presidents

In our back-to-back surveys, results indicate that market pressures are turning up the heat on presidents of independent colleges.

Award-Winning Ads and Promotions

Our designs for Washington & Lee, Birmingham-Southern, Walsh, and Providence received Gold awards in national advertising competitions.

The Advantages of Whiteboard Animation Videos

Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.

Tuition Resets: What to Know

Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.
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Being Proactive: A Habit for Highly Effective College Presidents

Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.
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Birmingham-Southern College Resets Its Tuition Price

In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.
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Investing in Institutional Visibility

Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution's value proposition.