
Trends for 2019
Trends ReportWe examined the attitudes of prospective students and their families that are requiring independent colleges and universities to adjust how they express their value.

Trends for 2018
Trends ReportThe demographic, economic, and technological trends in the higher education marketplace are requiring senior administrators at private colleges and universities to ask themselves five primary questions.

Trends for 2017
Trends ReportProspective students and families calculate a college's value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.

Trends for 2016
Trends ReportWe've identified six marketplace demands in the private higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.

Trends for 2015
Trends ReportWe present eight opportunities for private higher education institutions to gain market share in 2015.