Trends for 2019

We examined the attitudes of prospective students and their families that are requiring independent colleges and universities to adjust how they express their value.

Trends for 2018

The demographic, economic, and technological trends in the higher education marketplace are requiring senior administrators at private colleges and universities to ask themselves five primary questions.

Trends for 2017

Prospective students and families calculate a college's value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.
Illustration of graph with upward trendily

Trends for 2016

We've identified six marketplace demands in the private higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.

Trends for 2015

We present eight opportunities for private higher education institutions to gain market share in 2015.