Lead Generation (Search) Campaigns

Our award-winning search campaign for the University of Redlands consisted of a brochure, website landing page, postcard, and series of emails.

“Our search campaign’s Gold Collegiate Advertising Award is an affirmation of the strong collaboration between Team Lawlor and our admissions staff.  The Lawlor Group has a very good sense for emerging behavioral, stylistic, and demographic trends in the market and provides substantive and valuable direction while remaining open and receptive to differences in institutional approach.”

Kevin DyerlyVice President for Enrollment

Our comprehensive search campaign services can include:

  • Analysis of past prospective student admissions data to identify characteristics of those with a strong likelihood of inquiring, applying, being admitted, and ultimately matriculating to inform the name buys.
  • A series of online and offline communications asking recipients to express their interest.
  • Fulfillment services of an incentive item to encourage response.
  • A landing page that captures more information about responding students.
  • A series of online and offline communications to respondents to sustain their interest.