Posts

Competition for College Students Intensifies

Several market forces are converging to pressure the student recruitment efforts of colleges and universities, resulting in increased competition for enrollment.

Prestigious Pricing and Marketplace Atrophy

If colleges, universities, and leadership choose to be blindsided by the prevalence of prestigious assessment, then enrollment and revenues will atrophy.

Higher Education’s Price Creates Real Consternation

Published tuition prices already keep many people away, but many more students and families are even balking at the discounted net price. The consternation is contagious.

Three Things the Marketplace Is Telling Private Higher Education

Our “Trends for 2019” examines three attitudes of prospective students that point independent colleges and universities toward how they should express their value.

Tuition Discount Trends Indicate Need for Pricing Research

Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.

Five Drivers of Price Sensitivity in Higher Education

Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.

Show Me the Green

It’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.

Private Higher Education Marketplace Trends for 2017

This year our annual trends report points to three main factors families consider as they calculate a college’s value: price, quality, and outcomes.

Trends for 2017

Prospective students and families calculate a college's value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.
Illustration of businessman holding giant pot of gold

Early Results of FAFSA’s Calendar Shift

Who are the early filers of the FAFSA? Are they also the Early Decision/Action applicants? Are students and families viewing these early processes like a gold rush?

Illuminating the Value of the Liberal Arts

This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.

Rethinking Revenues in a Price-Sensitive Higher Ed Marketplace

Colleges and universities of all types are being forced to reshape their tuition revenue strategies due to price sensitivity.