/wp-content/uploads/2018/09/bul0394.jpg 500 386 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2018-09-26 20:03:162018-12-13 19:59:33Three Thresholds for Higher Ed Marketing
Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.
/wp-content/uploads/2017/01/IZI0005966.jpg 2100 1640 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2018-08-31 17:02:432018-12-13 19:59:33Digital Content Strategy for Higher Education Marketing
Tactics and channels to hook an audience’s interest are ever-changing, but a strategy based on the overlap of user needs and institutional objectives is what really guides digital content marketing efforts.
/wp-content/uploads/2017/12/IZI0005967.jpg 2100 1663 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2017-12-18 15:38:232018-12-13 19:59:36A Salute to Edupreneurial Thinking
As 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.
/wp-content/uploads/2016/09/Screen-Shot-2016-11-02-at-1.36.38-PM.png 1396 1144 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2017-03-08 20:30:452018-12-13 19:59:40Rewarding Work That Generates Results
We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.
/wp-content/uploads/2014/08/ImageZoo_BUL0246_WebResHigh.jpg 413 315 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2016-10-31 20:49:562016-11-29 20:52:18Taking E-mail Campaigns to the Next Level
We’ve been able to consistently outperform industry open and click rates with our e-mail campaigns. Here's how.
/wp-content/uploads/2016/11/ImageZoo_BUL0153_WebResMedium.jpg 280 226 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2016-10-27 20:41:012018-12-13 19:59:46Transparency in Higher Education
As families weigh the value propositions of various colleges and universities, those institutions have a responsibility to be forthcoming about real cost, quality, and outcomes.
/wp-content/uploads/2016/03/APEX-screenshot-e1457986446428.png 425 525 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2016-03-17 16:40:362018-12-13 19:59:495 Reasons Your College Should Consider a Microsite
When informed by a content strategy that complements a college's overarching digital brand, microsites can strengthen the institution's web presence by providing a unique and memorable user experience.
/wp-content/uploads/2016/01/cropped-on-computer.jpg 261 313 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2016-01-13 20:09:052016-02-25 21:32:13Trends in Digital Marketing for Higher Education
User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.
/wp-content/uploads/2015/12/EMDA-logo3.png 297 481 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-12-17 17:45:322018-12-13 19:59:49Lawlor's Digital Creative Work Wins Awards
Our strategic, collaborative, and creative work with clients resulted in several Education Digital Marketing Awards for 2015.
/wp-content/uploads/2015/12/trend-line.jpg 2100 1642 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2015-12-16 19:07:422015-12-18 19:05:03E-Marketing Predictions for 2016
In developing content for our own “Trends for 2016” about marketing issues in the higher education industry, we came across these forecasts for the upcoming year.
/wp-content/uploads/2015/08/Screen-Shot-2015-08-19-at-2.28.45-PM-e1442334816433.png 313 380 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2015-08-19 19:44:182015-11-24 15:49:15TCU's New Online Viewbook Launches
We collaborated with TCU to design a contemporary digital experience that blends video, photos, infographics, and social media in a responsive, single-page microsite.
/wp-content/uploads/2015/06/cuchicago.png 736 1230 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2015-06-24 00:00:012015-08-19 19:45:384 Best Practices for Iterative Website Redesigns
Colleges are finding that a targeted “refresh" of a critical website landing page or section represents a more nimble way to keep up with rapidly-changing web standards and user expectations.