Three Thresholds for Higher Ed Marketing

Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.
Three business people standing on a giant stethoscope

Guest Post: The Case for Strategic Social Listening in Higher Education

Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.

Private Higher Education Trends for 2015

As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment efforts during the coming year.

Harvard Fellow Junco on Using Social Media to Retain Students

Rey Junco, associate professor of education and human computer interaction at Iowa State University and fellow at the Berkman Center for Internet & Society at Harvard University, presented at Summer Seminar 2014.
Susan Etlinger

Susan Etlinger on Data Analytics

Susan Etlinger, an industry analyst at Altimeter Group, discusses why colleges and universities need to be paying attention to "Big Data."

Attract, Engage, Delight: Inbound Marketing for Higher Education

Higher education marketers now must attract qualified prospects to their institutions via open conversations. Welcome to the world of inbound marketing.

You'll "Like" This: Developing a Presidential Social Media Strategy

How a college president uses social media to expand visibility, match messages precisely with targeted audiences, and promote the institutional brand.

Interview with Brian Solis: Leveraging Social Media Touchpoints in the Decision-Making Process

Author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Brian Solis is globally recognized as one of the most prominent thought leaders in new media.