/wp-content/uploads/2018/09/bul0394.jpg 500 386 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2018-09-26 20:03:162018-12-13 19:59:33Three Thresholds for Higher Ed Marketing
Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.
/wp-content/uploads/2017/06/ImageZoo_BUL0270_WebResHigh.jpg 413 322 Liz Gross /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Liz Gross2017-06-08 13:43:302017-06-08 13:43:30Guest Post: The Case for Strategic Social Listening in Higher Education
Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.
/wp-content/uploads/2015/01/January-2015-Focus-illustration.jpg 400 317 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-01-14 09:30:192018-12-13 19:59:52Private Higher Education Trends for 2015
As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment efforts during the coming year.
/wp-content/uploads/2014/11/sumsemlogo.gif 126 238 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2014-06-12 15:16:422014-11-19 17:18:55Harvard Fellow Junco on Using Social Media to Retain Students
Rey Junco, associate professor of education and human computer interaction at Iowa State University and fellow at the Berkman Center for Internet & Society at Harvard University, presented at Summer Seminar 2014.
/wp-content/uploads/2016/11/AAEAAQAAAAAAAAUWAAAAJGFkZGQzYTU1LTVmNzQtNDMyZi04MDJmLTdkNGY0MGEyNDFhOA.jpg 400 400 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2013-11-14 17:32:092016-11-29 22:07:47Susan Etlinger on Data Analytics
Susan Etlinger, an industry analyst at Altimeter Group, discusses why colleges and universities need to be paying attention to "Big Data."
/wp-content/uploads/2014/08/The-Lawlor-Review.png 207 245 Brendan Mayer /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Brendan Mayer2013-05-24 17:59:522015-01-06 17:07:05Attract, Engage, Delight: Inbound Marketing for Higher Education
Higher education marketers now must attract qualified prospects to their institutions via open conversations. Welcome to the world of inbound marketing.
/wp-content/uploads/2014/08/The-Lawlor-Review.png 207 245 Scott D. Miller and Marylouise Fennell /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Scott D. Miller and Marylouise Fennell2013-05-24 17:58:302015-01-06 17:17:02You'll "Like" This: Developing a Presidential Social Media Strategy
How a college president uses social media to expand visibility, match messages precisely with targeted audiences, and promote the institutional brand.
/wp-content/uploads/2014/08/The-Lawlor-Review.png 207 245 Amy Foster /wp-content/uploads/2018/12/LawLor-Advisory@2x.png Amy Foster2011-08-25 18:59:412014-12-31 19:13:47Interview with Brian Solis: Leveraging Social Media Touchpoints in the Decision-Making Process
Author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Brian Solis is globally recognized as one of the most prominent thought leaders in new media.