/wp-content/uploads/2016/05/TLG_Focus_May2016_LowRes.jpg 280 226 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2017-11-28 17:03:412017-11-28 17:16:47Tuition Resets: What to Know
Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.
/wp-content/uploads/2016/05/TLG_Focus_May2016_LowRes.jpg 280 226 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2017-09-27 14:59:152018-12-13 19:59:37Tuition Resets: When and Why They Work
Because a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.
/wp-content/uploads/2017/09/ImageZoo_BUL0239_WebResMedium.jpg 280 224 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2017-09-12 18:04:132018-12-13 19:59:38Birmingham-Southern College Resets Its Tuition Price
In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.
/wp-content/uploads/2015/12/Lawlor-Tuition-Reset-White-Paper-cover.png 533 816 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2015-12-15 17:49:092016-02-25 21:32:32Tuition Reset White Paper Now Available
Our latest white paper is a case study of our work with Concordia University, St. Paul to plan and implement its tuition reset in Fall 2013, reporting the continued positive results along with lessons learned.
/wp-content/uploads/2015/09/September-2015-Focus-image.jpg 280 224 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2015-09-18 08:02:222018-12-13 19:59:50The Tuition Reset: Strategic Initiative or Marketing Ploy?
A reset of the published tuition price can flip the switch on both marketplace perceptions and the institution’s business model.
/wp-content/uploads/2015/09/Screen-Shot-2015-09-15-at-10.39.15-AM.png 390 802 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2015-09-15 15:37:172015-11-24 15:48:49Utica College Announces Tuition Reset
Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.
/wp-content/uploads/2014/08/apple-img-lo-res.jpg 1677 1400 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2014-08-20 12:46:512015-09-18 14:05:24Four Big Problems with the Published Price of Colleges
Sensitivity to the published price of colleges and universities is becoming a major marketplace force. Here are four reasons the high tuition/high discount model that predominates in higher education has become so problematic.