


Our monthly Lawlor Focus e-newsletter features higher education marketing insights from our consulting work, ideas from thought leaders, and synopses of important news, data, and trends. Each issue offers recommendations that can be applied immediately to advance strategic goals.
Smarketplace

Prestigious Pricing and Marketplace Atrophy
SmarketplaceIf colleges, universities, and leadership choose to be blindsided by the prevalence of prestigious assessment, then enrollment and revenues will atrophy.

“Just Do It” Co-Creator Scott Bedbury on Authenticity in Higher Education
SmarketplaceHearing from branding guru Scott Bedbury was a highlight for the private higher education senior administrators who attended Summer Seminar.

The Power of Do: Acting on Gallup Data to Drive Graduate Success
SmarketplaceGallup data presented at Summer Seminar indicate that alumni who feel engaged at work are also more likely to feel their college degree was worth it.

The Necessity to Do: Market Conditions Impacting the Higher Education Industry
SmarketplaceMarket-smart insights delivered across three sessions at Summer Seminar covered the economic, demographic, and financial forces impacting private higher education.
Interviews and Speakers
We stay in touch with higher education thought leaders as well as experts outside the field who can shed light on marketplace conditions from a different angle.















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