Higher Education Marketing Insights

What We Know

Keeping up-to-date on the issues that matter in the education marketplace is what we do. We’re happy to share what informs our situational analyses and our marketing solutions.

Illustration of people rolling out a red carpet

The Value Proposition’s Double Meaning

March 2019

Naming the specific values that it has committed to uphold can help a college or university signal to prospective students how welcoming it truly is.

Our monthly Lawlor Focus e-newsletter features higher education marketing insights from our consulting work, ideas from thought leaders, and synopses of important news, data, and trends. Each issue offers recommendations that can be applied immediately to advance strategic goals.

Previous Issues of Lawlor Focus

Smarketplace

Knowing What to DO

Smarketplace

March 2019

It's March Madness off the court too, in college admissions! Alleviate some angst by registering for Summer Seminar in Minneapolis on June 10-11, featuring market insights that foster more doing.

A New Chapter for LAWLOR

Smarketplace

December 2018

2019 is another chapter in my Book of Life, and I wanted to share with you some news about the newest chapter.

Windows of Opportunity for Doing

Smarketplace

October 2018

Colleges and universities that actively create campus cultures of discussing, discerning, and doing will have a greater likelihood of thriving.

That Was Then, This Is Now

Smarketplace

October 2018

A theme of the sidebar conversations at NACAC was growing frustration with the lack of empathetic understanding about all that enrollment management face in their efforts to recruit students.

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Trends for 2019

in Trends Report

We examined the attitudes of prospective students and their families that are requiring independent colleges and universities to adjust how they express their value.

Trends for 2019

December 2018/in Trends Report /by John Lawlor

We examined the attitudes of prospective students and their families that are requiring independent colleges and universities to adjust how they express their value.

Interviews and Speakers

We stay in touch with higher education thought leaders as well as experts outside the field who can shed light on marketplace conditions from a different angle.

What We Know

Keeping up-to-date on the issues that matter in the education marketplace is what we do. We’re happy to share what informs our situational analyses and our marketing solutions.

The Value Proposition’s Double Meaning

Smarketplace

Knowing What to DO

A New Chapter for LAWLOR

Windows of Opportunity for Doing

That Was Then, This Is Now

Trends for 2019

Trends for 2019

Interviews and Speakers

Liz Gross on Social Listening

Brandon Busteed on Outcomes

Corey Seemiller on Gen Z

Susan Shullaw on Alumni Engagement

Jennifer Delahunty on "Twinning"

Jon McGee on Value

Dan Lundquist on Recruitment Synergy

Debra Humphreys on Quality

Kevin Carey on Innovation

Andy Chan on Outcomes

Eva Bogaty on Economics

Michelle Weise on Disruptive Innovation

Susan Etlinger on Data Analytics

Jeff Selingo on Innovation

Don Hossler on Measuring Outcomes

Andrew Delbanco on Purpose

Search and Browse by Topic

What We Know

Keeping up-to-date on the issues that matter in the education marketplace is what we do. We’re happy to share what informs our situational analyses and our marketing solutions.

Smarketplace

Trends for 2019

Interviews and Speakers

Search and Browse by Topic

Topics