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The Value Proposition’s Double Meaning

Naming the specific values that it has committed to uphold can help a college or university signal to prospective students how welcoming it truly is.
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Doing Makes the Difference in Higher Education

The contemplative culture at colleges and universities often makes them reluctant to flip the switch from innovative thinking to actual doing.

Three Things the Marketplace Is Telling Private Higher Education

Our “Trends for 2019” examines three attitudes of prospective students that point independent colleges and universities toward how they should express their value.
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Navigating Higher Education’s Future

’Tis the season not only for reflecting on the past year’s challenges and successes, but also for planning ahead.

Determining the “Can” and the “Should” of Higher Ed Initiatives

Just because a plan is feasible doesn’t necessarily mean it’s advisable. Colleges and universities must answer not only “Can we do it?” but also “Should we do it?”

The Value of Integrated Guidance in Higher Education

To counter Americans’ waning trust in higher ed, a college must deliver integrated guidance from the start of the admissions process through to graduation.

Three Thresholds for Higher Ed Marketing

Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.

Digital Content Strategy for Higher Education Marketing

Tactics and channels to hook an audience’s interest are ever-changing, but a strategy based on the overlap of user needs and institutional objectives is what really guides digital content marketing efforts.

Connecting the Higher Ed Marketing Dots

Better connections at multiple levels will be required to counteract the dominant marketplace narrative that college costs too much.
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4 Higher Ed Paradigm Shifts (and What It Takes to Deal with Them)

Marketplace intelligence delivered at Summer Seminar revealed why “business as usual” won’t suffice for private institutions today.

Relevance is the Key to Higher Education Value

Exactly how the educational experience is relevant to their lives beyond graduation should be made much more apparent to prospective and current students.
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The May Day “Mayday”

Even among colleges and universities that traditionally do not fill their class by May 1, it’s still a milestone date for assessing what can seem like a bleak outlook.