Adapting to Meet the Challenge

The confidence to do—and in many cases, differently, is the new challenge facing everyone in college and university communities. As Chronicle…

Make a Calculated Pivot

Everyone associated with colleges and universities today is facing a marketplace situation that is a catalyst for creating innovative and relevant…
Illustration of businesspeople on a life raft in open water

Now Is the Time to Think Differently

Traditionally the month of March has brought to mind themes that motivate everyone to be positive about the light at the end of the tunnel. Colleges…

Hearts and Minds in the Higher Ed Marketplace

February is often associated with the passion of our hearts and the fulfillment that comes with engaging in such meaningful work as serving higher…

New Year Brings New Opportunities for Higher Ed

Now is the time for real innovative, edupreneurial thinking and doing that creates distinction and enhances value.

Market-Smart Thinking for Moments of Trepidation

The business of higher education is creating lots of consternation and uncertainty for everyone on college and university campuses, and particularly enrollment professionals.
Illustration of business person holding a giant slice of pie

Food-for-Thought Insights Worth Digesting

This month we’re serving up a few morsels from higher education industry commentators to feed your edupreneurial thinking and foster psychological resilience.
illustration of man flipping a light switch

Higher Ed Ingenuity: Delivering Treats Without Tricks

As they adjust to increased competition within the industry, higher education institutions will need to successfully operationalize new ideas to ensure the benefits to students are authentic.

Competition for College Students Intensifies

Several market forces are converging to pressure the student recruitment efforts of colleges and universities, resulting in increased competition for enrollment.

“What Now?” Colleges and Universities Ask

The top-of-mind prompt “What now?” can facilitate edupreneurial ideas and solutions for creating differentiation and providing genuine value-added experiences.

Marketing's Role in Continuous Improvement for Higher Ed

For colleges and universities that are engaged in innovation, three marketing functions can reinforce continuous improvement.
Illustration of business person lassoing a floating light bulb

10 Takeaways from Summer Seminar 2019

The theme of this year’s Summer Seminar, “The Power of DO: Market Insights That Foster More Doing,” focused on informing action and inspiring it.