/wp-content/uploads/2019/12/ImageZoo_BUL0088_WebResMedium-copy.jpg 280 222 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-12-20 03:00:312019-12-20 03:00:31Market-Smart Thinking for Moments of Trepidation
The business of higher education is creating lots of consternation and uncertainty for everyone on college and university campuses, and particularly enrollment professionals.
/wp-content/uploads/2017/11/IZI0005972.jpg 2100 1684 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-11-25 17:05:062019-11-26 01:15:49Food-for-Thought Insights Worth Digesting
This month we’re serving up a few morsels from higher education industry commentators to feed your edupreneurial thinking and foster psychological resilience.
/wp-content/uploads/2017/09/ImageZoo_BUL0239_WebResMedium.jpg 280 224 The Lawlor Group /wp-content/uploads/2018/12/LawLor-Advisory@2x.png The Lawlor Group2019-10-23 15:09:082019-10-23 15:09:21Higher Ed Ingenuity: Delivering Treats Without Tricks
As they adjust to increased competition within the industry, higher education institutions will need to successfully operationalize new ideas to ensure the benefits to students are authentic.
/wp-content/uploads/2019/09/IZI0005963.jpg 2100 1664 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-09-20 18:41:552019-09-20 18:41:55Competition for College Students Intensifies
Several market forces are converging to pressure the student recruitment efforts of colleges and universities, resulting in increased competition for enrollment.
/wp-content/uploads/2019/08/Fotosearch_bul0266.jpg 464 376 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-08-22 15:44:322019-08-22 15:44:32“What Now?” Colleges and Universities Ask
The top-of-mind prompt “What now?” can facilitate edupreneurial ideas and solutions for creating differentiation and providing genuine value-added experiences.
/wp-content/uploads/2015/06/IZI0005976.jpg 2100 1662 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-07-25 16:55:082019-07-25 16:55:08Marketing's Role in Continuous Improvement for Higher Ed
For colleges and universities that are engaged in innovation, three marketing functions can reinforce continuous improvement.
/wp-content/uploads/2017/12/IZI0005967.jpg 2100 1663 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-06-20 14:56:532019-06-20 14:56:5310 Takeaways from Summer Seminar 2019
The theme of this year’s Summer Seminar, “The Power of DO: Market Insights That Foster More Doing,” focused on informing action and inspiring it.
/wp-content/uploads/2016/05/TLG_Focus_May2016_LowRes.jpg 280 226 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-05-23 14:34:082019-05-23 14:34:08Higher Education’s Price Creates Real Consternation
Published tuition prices already keep many people away, but many more students and families are even balking at the discounted net price. The consternation is contagious.
/wp-content/uploads/2019/04/IZI0005971.jpg 2100 1637 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-04-26 15:02:092019-04-26 15:02:09When May 1 Is More Like April 1
During the countdown to May 1, factor in how May Day resembles April Fool’s Day to students who are just kidding about their deposit or think the deadline is a joke.
/wp-content/uploads/2017/05/ImageZoo_BUL0386_WebResHigh.jpg 413 326 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-03-14 17:31:202019-03-14 17:31:20The Value Proposition’s Double Meaning
Naming the specific values that it has committed to uphold can help a college or university signal to prospective students how welcoming it truly is.
/wp-content/uploads/2017/09/ImageZoo_BUL0239_WebResMedium.jpg 280 224 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-02-19 14:55:032019-02-19 14:55:03Doing Makes the Difference in Higher Education
The contemplative culture at colleges and universities often makes them reluctant to flip the switch from innovative thinking to actual doing.
/wp-content/uploads/2015/06/IZI0005976.jpg 2100 1662 John Lawlor /wp-content/uploads/2018/12/LawLor-Advisory@2x.png John Lawlor2019-01-15 18:31:342019-01-15 18:31:34Three Things the Marketplace Is Telling Private Higher Education
Our “Trends for 2019” examines three attitudes of prospective students that point independent colleges and universities toward how they should express their value.