We’ve been able to consistently outperform industry open and click rates with our e-mail campaigns. Here’s how.
Author Archive for: Brendan
About Brendan Mayer
Brendan Mayer is director of digital strategy at The Lawlor Group.
Entries by Brendan Mayer
Since private colleges can do a better job of demonstrating how a liberal arts education prepares students for successful careers, we examined the future of competency-based education in a liberal arts context.
When informed by a content strategy that complements a college’s overarching digital brand, microsites can strengthen the institution’s web presence by providing a unique and memorable user experience.
User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.
We collaborated with TCU to design a contemporary digital experience that blends video, photos, infographics, and social media in a responsive, single-page microsite.
Colleges are finding that a targeted “refresh” of a critical website landing page or section represents a more nimble way to keep up with rapidly-changing web standards and user expectations.
A look at emerging models for generating inquiries in a stealth marketplace.
The HighEdWeb 2014 conference took place in Portland, Oregon, and the city’s earnest quirkiness was the perfect backdrop for its overarching themes: authenticity, honesty, and getting real.
Institutions’ financial aid websites have become a key touchpoint during the recruiting process. We examine some best practices among them.
In our conversations with senior enrollment management professionals about the past year’s recruiting cycle, the greatest trend seemed to be unpredictability.
Higher education marketers now must attract qualified prospects to their institutions via open conversations. Welcome to the world of inbound marketing.
How colleges and universities can cut through the online clutter with targeted, engaging, and strategic content for their various audiences.