Published tuition prices already keep many people away, but many more students and families are even balking at the discounted net price. The consternation is contagious.
Author Archive for: John
About John Lawlor
John Lawlor is the founder of and principal at The Lawlor Group.
Entries by John Lawlor
During the countdown to May 1, factor in how May Day resembles April Fool’s Day to students who are just kidding about their deposit or think the deadline is a joke.
Life is like a book—and so are work experiences. We all encounter various chapters, some short and long, some good and bad.
It’s March Madness off the court too, in college admissions! Alleviate some angst by registering for Summer Seminar in Minneapolis on June 10-11, featuring market insights that foster more doing.
Naming the specific values that it has committed to uphold can help a college or university signal to prospective students how welcoming it truly is.
The contemplative culture at colleges and universities often makes them reluctant to flip the switch from innovative thinking to actual doing.
Our “Trends for 2019” examines three attitudes of prospective students that point independent colleges and universities toward how they should express their value.
2019 is another chapter in my Book of Life, and I wanted to share with you some news about the newest chapter.
We examined the attitudes of prospective students and their families that are requiring independent colleges and universities to adjust how they express their value.
Colleges and universities that actively create campus cultures of discussing, discerning, and doing will have a greater likelihood of thriving.
A theme of the sidebar conversations at NACAC was growing frustration with the lack of empathetic understanding about all that enrollment management face in their efforts to recruit students.
Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.