Digital Content Strategy for Higher Education Marketing

Tactics and channels to hook an audience’s interest are ever-changing, but a strategy based on the overlap of user needs and institutional objectives is what really guides digital content marketing efforts.

Connecting the Higher Ed Marketing Dots

Better connections at multiple levels will be required to counteract the dominant marketplace narrative that college costs too much.
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4 Higher Ed Paradigm Shifts (and What It Takes to Deal with Them)

Marketplace intelligence delivered at Summer Seminar revealed why “business as usual” won’t suffice for private institutions today.

Relevance is the Key to Higher Education Value

Exactly how the educational experience is relevant to their lives beyond graduation should be made much more apparent to prospective and current students.
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The May Day “Mayday”

Even among colleges and universities that traditionally do not fill their class by May 1, it’s still a milestone date for assessing what can seem like a bleak outlook.
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A Transformative Time for Higher Education

Marketplace realities are pressuring colleges and universities to move beyond incremental adjustments and instead make operational transformations.

Getting Around Higher Ed Industry Roadblocks

Most private colleges and universities need to explore different paths now so they can detour around the marketplace roadblocks they’re approaching.

Private Higher Ed Trends for 2018

Demographic, economic, and technological trends are requiring private colleges and universities to answer five questions.
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A Salute to Edupreneurial Thinking

As 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.
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Private College Trustees Favor Business Model Change

Most trustees of private colleges and universities believe the business model needs to change if an institution wants to hang on to its market share.
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Balancing Acts in the Higher Ed Marketplace

The players on each side of the higher education marketplace are trying to balance their risks and rewards.

Tuition Resets: When and Why They Work

Because a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.