How Private, Independent College Presidents View Marketing

Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.

Private Higher Education Marketplace Trends for 2017

This year our annual trends report points to three main factors families consider as they calculate a college’s value: price, quality, and outcomes.

Higher Education’s Gift That Keeps Giving

Prospective students and their families search not only for the best college experience they can afford, but also for what it continues to give them as graduates.
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Early Results of FAFSA’s Calendar Shift

Who are the early filers of the FAFSA? Are they also the Early Decision/Action applicants? Are students and families viewing these early processes like a gold rush?
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Transparency in Higher Education

As families weigh the value propositions of various colleges and universities, those institutions have a responsibility to be forthcoming about real cost, quality, and outcomes.

Indicators of Quality in Higher Education

For better or worse, prospective students and families rely on rankings to measure quality. But colleges can reclaim their own value narrative.
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Market Research That Enhances the Value Proposition

Colleges and universities must conduct institutional research that allows for data-driven decisions about quality, cost, and outcomes.

Illuminating the Value of the Liberal Arts

This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.

Informed Leadership of Private Higher Education

Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.

Rethinking Revenues in a Price-Sensitive Higher Ed Marketplace

Colleges and universities of all types are being forced to reshape their tuition revenue strategies due to price sensitivity.
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Communicating Value to Enhance Admissions Yield

Value discussions supported with compelling evidence are a catalyst for persuading admitted students and their families to say “Yes” this month and enroll this fall.
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Meeting Expectations for Return on the College Investment

With an improving labor market and wages finally climbing, expectations of successful job outcomes from earning a college degree are high.