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Balancing Acts in the Higher Ed Marketplace

The players on each side of the higher education marketplace are trying to balance their risks and rewards.

Tuition Resets: When and Why They Work

Because a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.

When Price Eclipses Value

Amid growing evidence of a price ceiling and public skepticism of higher education’s worth, colleges and universities must work to prevent a value eclipse.
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Insights Spanning 30 Years of Market Intelligence

An eduprenuerial spirit propels The Lawlor Group in delivering insightful analysis of evolving market conditions and thought leadership for intelligent marketing solutions.
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The Roles of Accountability and Assessment in a College’s Value Proposition

It’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.
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Affordability Concerns Reshape Private Colleges’ Competitive Landscape

Welcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.

Five Drivers of Price Sensitivity in Higher Education

Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.

Show Me the Green

It’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.

How Private, Independent College Presidents View Marketing

Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.

Private Higher Education Marketplace Trends for 2017

This year our annual trends report points to three main factors families consider as they calculate a college’s value: price, quality, and outcomes.

Higher Education’s Gift That Keeps Giving

Prospective students and their families search not only for the best college experience they can afford, but also for what it continues to give them as graduates.
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Early Results of FAFSA’s Calendar Shift

Who are the early filers of the FAFSA? Are they also the Early Decision/Action applicants? Are students and families viewing these early processes like a gold rush?