
Now Is the Time to Think Differently
Lawlor FocusTraditionally the month of March has brought to mind themes that motivate everyone to be positive about the light at the end of the tunnel. Colleges…

Hearts and Minds in the Higher Ed Marketplace
Lawlor FocusFebruary is often associated with the passion of our hearts and the fulfillment that comes with engaging in such meaningful work as serving higher…

New Year Brings New Opportunities for Higher Ed
Lawlor FocusNow is the time for real innovative, edupreneurial thinking and doing that creates distinction and enhances value.

Market-Smart Thinking for Moments of Trepidation
Lawlor FocusThe business of higher education is creating lots of consternation and uncertainty for everyone on college and university campuses, and particularly enrollment professionals.

Food-for-Thought Insights Worth Digesting
Lawlor FocusThis month we’re serving up a few morsels from higher education industry commentators to feed your edupreneurial thinking and foster psychological resilience.

Higher Ed Ingenuity: Delivering Treats Without Tricks
Lawlor FocusAs they adjust to increased competition within the industry, higher education institutions will need to successfully operationalize new ideas to ensure the benefits to students are authentic.

Competition for College Students Intensifies
Lawlor FocusSeveral market forces are converging to pressure the student recruitment efforts of colleges and universities, resulting in increased competition for enrollment.

“What Now?” Colleges and Universities Ask
Lawlor FocusThe top-of-mind prompt “What now?” can facilitate edupreneurial ideas and solutions for creating differentiation and providing genuine value-added experiences.

Marketing's Role in Continuous Improvement for Higher Ed
Lawlor FocusFor colleges and universities that are engaged in innovation, three marketing functions can reinforce continuous improvement.

10 Takeaways from Summer Seminar 2019
Lawlor FocusThe theme of this year’s Summer Seminar, “The Power of DO: Market Insights That Foster More Doing,” focused on informing action and inspiring it.

Higher Education’s Price Creates Real Consternation
Lawlor FocusPublished tuition prices already keep many people away, but many more students and families are even balking at the discounted net price. The consternation is contagious.

When May 1 Is More Like April 1
Lawlor FocusDuring the countdown to May 1, factor in how May Day resembles April Fool’s Day to students who are just kidding about their deposit or think the deadline is a joke.