Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.
Author Archive for: John
About John Lawlor
John Lawlor is the founder of and principal at The Lawlor Group.
Entries by John Lawlor
Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.
Private colleges presidents are more likely to come from outside of higher education than public college presidents, as two surveys seem to indicate.
Senior leadership still hesitates to think and act differently—even though market conditions necessitate it.
The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.
The list of dynamic thought leaders sharing their informed insights during “Liberal Arts Illuminated” goes on and on.
Our latest white paper is a case study of our work with Concordia University, St. Paul to plan and implement its tuition reset in Fall 2013, reporting the continued positive results along with lessons learned.
Plans by the Coalition for Access, Affordability, and Success to change the admissions process, the prior-prior year (PPY) change for the FAFSA, and general marketplace uncertainties are creating consternation on the part of enrollment professionals.
With the prior-prior year (PPY) change to the FAFSA, private colleges will likely race those in their competitor set to provide admitted students with a reliable estimate of their financial aid award.
Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.
The Lawlor Group is proud to have partnered with Augustana University in the development of its new logo and awareness campaign — which has already made an appearance in Times Square!
Success is contingent upon how well organizations and individual leaders respond to the challenges of the marketplace. Now is the time for evolutionary behavior.