The Lawlor Group | Smarketplace

Three Things the Marketplace Is Telling Private Higher Education

January 2019

Our “Trends for 2019” examines three attitudes of prospective students that point independent colleges and universities toward how they should express their value.

A New Chapter for LAWLOR

Smarketplace

December 2018

2019 is another chapter in my Book of Life, and I wanted to share with you some news about the newest chapter.

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Navigating Higher Education’s Future

Lawlor Focus

December 2018

’Tis the season not only for reflecting on the past year’s challenges and successes, but also for planning ahead.

Determining the “Can” and the “Should” of Higher Ed Initiatives

Lawlor Focus

November 2018

Just because a plan is feasible doesn’t necessarily mean it’s advisable. Colleges and universities must answer not only “Can we do it?” but also “Should we do it?”

The Value of Integrated Guidance in Higher Education

Lawlor Focus

October 2018

To counter Americans’ waning trust in higher ed, a college must deliver integrated guidance from the start of the admissions process through to graduation.

Windows of Opportunity for Doing

Smarketplace

October 2018

Colleges and universities that actively create campus cultures of discussing, discerning, and doing will have a greater likelihood of thriving.

That Was Then, This Is Now

Smarketplace

October 2018

A theme of the sidebar conversations at NACAC was growing frustration with the lack of empathetic understanding about all that enrollment management face in their efforts to recruit students.

Three Thresholds for Higher Ed Marketing

Lawlor Focus

September 2018

Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.

Digital Content Strategy for Higher Education Marketing

Lawlor Focus

August 2018

Tactics and channels to hook an audience’s interest are ever-changing, but a strategy based on the overlap of user needs and institutional objectives is what really guides digital content marketing efforts.

Connecting the Higher Ed Marketing Dots

Lawlor Focus

July 2018

Better connections at multiple levels will be required to counteract the dominant marketplace narrative that college costs too much.

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4 Higher Ed Paradigm Shifts (and What It Takes to Deal with Them)

Lawlor Focus

June 2018

Marketplace intelligence delivered at Summer Seminar revealed why “business as usual” won’t suffice for private institutions today.

Relevance is the Key to Higher Education Value

Lawlor Focus

May 2018

Exactly how the educational experience is relevant to their lives beyond graduation should be made much more apparent to prospective and current students.

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The May Day “Mayday”

Lawlor Focus

April 2018

Even among colleges and universities that traditionally do not fill their class by May 1, it’s still a milestone date for assessing what can seem like a bleak outlook.

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A Transformative Time for Higher Education

Lawlor Focus

March 2018

Marketplace realities are pressuring colleges and universities to move beyond incremental adjustments and instead make operational transformations.

Survey Says: Cost-Related Issues are the Most Pressing and Vexing for Presidents

Smarketplace

March 2018

In our back-to-back surveys, results indicate that market pressures are turning up the heat on presidents of independent colleges.

Getting Around Higher Ed Industry Roadblocks

Lawlor Focus

February 2018

Most private colleges and universities need to explore different paths now so they can detour around the marketplace roadblocks they’re approaching.

Award-Winning Ads and Promotions

Smarketplace

February 2018

Our designs for Washington & Lee, Birmingham-Southern, Walsh, and Providence received Gold awards in national advertising competitions.

Private Higher Ed Trends for 2018

Lawlor Focus

January 2018

Demographic, economic, and technological trends are requiring private colleges and universities to answer five questions.

A Salute to Edupreneurial Thinking

Lawlor Focus

December 2017

As 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.

The Advantages of Whiteboard Animation Videos

Smarketplace

December 2017

Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.

Tuition Resets: What to Know

Smarketplace

November 2017

Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.

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Private College Trustees Favor Business Model Change

Lawlor Focus

November 2017

Most trustees of private colleges and universities believe the business model needs to change if an institution wants to hang on to its market share.

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Balancing Acts in the Higher Ed Marketplace

Lawlor Focus

October 2017

The players on each side of the higher education marketplace are trying to balance their risks and rewards.

Tuition Resets: When and Why They Work

Lawlor Focus

September 2017

Because a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.

illustration of woman holding a balloon shaped like a percent symbol

Being Proactive: A Habit for Highly Effective College Presidents

Smarketplace

September 2017

Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.

illustration of man flipping a light switch

Birmingham-Southern College Resets Its Tuition Price

Smarketplace

September 2017

In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.

When Price Eclipses Value

Lawlor Focus

August 2017

Amid growing evidence of a price ceiling and public skepticism of higher education’s worth, colleges and universities must work to prevent a value eclipse.

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Insights Spanning 30 Years of Market Intelligence

Lawlor Focus

July 2017

An eduprenuerial spirit propels The Lawlor Group in delivering insightful analysis of evolving market conditions and thought leadership for intelligent marketing solutions.

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The Roles of Accountability and Assessment in a College’s Value Proposition

Lawlor Focus

June 2017

It’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.

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Investing in Institutional Visibility

Smarketplace

June 2017

Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution's value proposition.